This Advanced Professional Certificate Course in Employer Branding and Recruiting offers a comprehensive understanding of employer branding's strategic significance and its direct impact on the recruitment process. Participants gain insights into developing robust employer branding strategies, utilizing diverse communication channels, and assessing their effectiveness. The course also delves into the intricacies of the recruitment process, covering candidate assessment, legal considerations, and staying abreast of industry trends. By the end, participants emerge equipped with a holistic skill set to navigate the complex landscape of employer branding and recruitment with confidence.

After the successful completion of this course, you will understand the following;

Introduction to Employer Branding:

• Define the concept of employer branding and its role in attracting and retaining top talent.
• Explain the factors that contribute to a strong and positive employer brand.
• Analyze the impact of employer branding on an organization's reputation and bottom line.

Developing an Employer Branding Strategy:

• Discuss the steps involved in developing an effective employer branding strategy.
• Outline the various channels and tools that can be used to communicate the employer brand.
• Evaluate the effectiveness of various employer branding techniques and identify best practices.
• Define your unique value proposition
• Develop an integrated communication plan for Employer Branding.
• Foster a positive employee experience in context with Employer Branding.
• Measure and evaluate your success in Employer Branding strategy.

The Recruitment Process:

• Define the recruitment process and describe its various stages.
• Explain the techniques and tools used to attract, assess, and select top talent.
• Discuss the importance of sourcing strategies, including the use of social media, job boards, and employee referrals.

Candidate Assessment and Selection:

• Discuss the methods and tools used to assess candidates, including behavioral and situational interview techniques and reference checking.
• Analyze the importance of making objective and legally compliant hiring decisions.
• Explain the laws and regulations related to recruiting and hiring, including equal employment opportunity and anti-discrimination laws.

Current Industry Trends and Best Practices:

• Explore innovative and effective recruiting practices and the impact they have on the recruitment process.
• Discuss the importance of staying current with industry trends and best practices in employer branding and recruiting.
• Evaluate the impact of emerging technologies on the recruitment process and the future of employer branding.

 

 

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• HR Professionals
• Talent Acquisition Specialists
• Recruitment Managers
• Marketing Professionals
• Business Leaders
• Branding and Communications Experts
• Career Counselors
• Learning and Development Specialists
• Organizational Development Practitioners
• Human Capital Consultants