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March 8, 2021
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We are a world class business school located in the heart of London, Dubai, Muscat and Lagos.
We are one of the fastest growing British business schools with a stylish blended
learning model that is both online and on campus.
Gain an International Postgraduate Diploma which is recognized and accepted worldwide.
Get as much as 50% scholarship.
100% Assignment Based
All modules are assessed via submitted assignments - there are no exams to write.
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Aim of the Programme:
Marketing is pivotal to the growth of businesses and is a much-sought-after qualification amongst professionals and business owners. The MSBM International Postgraduate Diploma in Marketing is a specialized Programme that enables students to develop an advanced understanding of concepts, approaches, and tools relevant to the field of Marketing in this era.
This program consists of 6 compulsory units which are equal to a total of 120 credits.
This module provides the most critical information about the study course and assignment submission.
The aim of the Digital Marketing Course is to provide students with knowledge about the business advantages of digital marketing and its importance for marketing success. The application of the gained knowledge, skills and competences will help future managers informing digital marketing plans in order to manage a digital marketing performance efficiently.
This course aims to introduce learners to current debates, theories, and practices in the field of International Business.
The module provides students with knowledge of the theory, concepts, issues, and practice of international marketing. It identifies processes, contexts, and influences associated with international marketing strategies, develops students' appreciation both of strategies and plans for different economies and of the implications, monitoring, and control of the international marketing process.
The aim of the Programme is to provide postgraduate-level education in operations and supply chain management principles, theories and practice. This unit introduces the concepts of logistics and supply chain management. In the modern global marketplace, companies need to be efficient in relation to the movement of supplies and delivery of the final products. The unit explores issues in relation to logistics including value, managing lead time and techniques including just-in-time, and incorporating the role of technology in this process
The module introduces the fundamentals of PR, looks at the role of the PR practitioner and introduces fundamental PR skills including how to work with the media, what makes a great news story and how to write effectively for online and offline channels.
The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management, and other elements.
A learner must fulfil at least one of the following criteria to be allowed entry to the qualification:
March 8, 2021