Advanced Professional Certificate in Strategic Business Management in United Arab Emirates 2021

Advanced Professional Certificate in Strategic Business Management Aims to enable the learner to understand the fundamental concepts of strategic management and the role of strategy in a business context so that the learner is able to Analyze for, Plan and implement strategies for achieving the business strategic goals successfully.

The learner will be able to understand the fundamental purpose a business stands for and will be able to learn and develop Vision, Mission, Organization Objective and Goals and formulate strategies.

The course aims to enable the learner to understand the business environment, players and dynamics that shape the environment, different strategies to achieve a competitive advantage and compete over the long term by presenting the business in a unique proposition using different tools and methods such as the SWOT Analysis, BCG Matrix Portfolio Analysis, Stakeholder Analysis, Five Forces Framework, 7 S’s Framework for Analysis, Value Chain Analysis.

Learning Outcomes

After the successful completion of the certificate, the student will be able to:

• Explain what is meant by strategy and strategic management
• Appreciate the importance of strategic management
• Strategy formulation, Types of Strategies, Deliberate and emergent strategies
• Understanding the competitive Environment, environmental analysis, 7 S’s Framework
• Examine SWOT and BCG matrix as tools and models available to analyze the environment
• Examine Product Market Matrix, Life Cycle Analysis, Porter’s Five Force Framework and Value Chain Analysis as tools and models available to analyze the environment
• Who is a stakeholder? Stakeholder analysis and relevant strategies
• Explain ‘Mission’ and ‘Vision’ and provide some examples of mission statements
• What is core competence? difference between core and general competence
• Examine how an existing core competence can be evaluated
• Explain what is meant by competition and competitive advantage
• Why is it important for a firm to have some form of competitive advantage?
• Strategic factors and competitive forces
• Strategic Alliance and Cooperative Strategies
• Define strategic planning, stages in the strategic planning cycle
• Examine the various approaches to strategy evaluation
• Examine the process of effective strategy implementation
• Highlight the relationship between strategy development process and implementation