About the Special Executive Masters Programme

The MSBM Special Executive Masters Programme is short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive Programme. This Programme is suitable for successful professionals or specialists in the private, public or non-profit making sectors that have new management responsibilities and need to quickly expand their management knowledge.

The (SEMP) Programme serves as a refresher course for those who have had their Masters a long time ago and need a quick reminder or as an academic update while it serves as a crash Programme for those very experienced professionals who never made time out for their masters yet they require the academic and practical relevance of this masters’ experience. It is a good Programme for individuals who are newly promoted to the managerial post, the program enables them to acclimatize to the new position as well as help them intake the right decisions.

Objectives

In this vital training we will help you to better understand your business or business area, make solid decisions and then implement those decisions for business and personal success:

1. Understand the business

Get thorough insight into your business from its many different dimensions
Discover the different options open to you for achieving business objectives and targets
For each business issue – appreciate the links between the different functional areas

2. Make decisions

Decide or propose a decision with conviction and confidence
Plan for improvement and success – clear logical and coherent planning
Be committed and get a commitment from others on the decisions and plans

3. Implement improvement changes

Having understood and decided, go to ‘action’ with greater confidence; manage the constraints and opportunities in Business
Manage and lead individuals and teams in making it all work
Measure the progress of your actions and adjust the course to remain on target

4. Turning the learning into results – your business case

During the programme, we will cover many tools, techniques and concepts. Their true value, however, is in being able to apply them to your real business.

Who should attend?

The Programme is designed for any senior manager or director, who is in a general management role or fast approaching such positions.

The reasons given by previous Delegates for attending the Programme include:

- Promotion to 'generalist' roles from functional specialization
- Contributing to the growth of my organization
-Guiding my company to profitability
-Personal career development
-A 'taster' before embarking upon an Academic MBA Programme
-Broadening of business expertise for those from the public and non-profit sectors
-Personal recommendation by previous Delegates.

People that Attended the Previous Programme are:

• Business Leaders
• Financial Institutions Executives
• Oil and Gas Companies Executives
• HR Managers, Financial Advisors
• International Realtors
• Importers and Exporters
• Multinational Companies Executives
• Regulatory and Government Organization

 

Modules

In workshop teams, you will choose a real business to start-up, grow or acquire. Each evening we will apply the techniques learned to this business idea through to planning.
In this way, the conversion from learning to usage is more certain and provides a fun way to learn.

Day 1 - Knowing your market and business environment (Business Strategy)

What is Strategy?
The Planning Process
Understanding the potential and risks from external and internal business environments
Analyzing the market as the best source for strategic opportunities
How to develop strategies that differentiate us from the crowd
Gathering and appraising the strategic options
Articulating a vision for the business
Using tools and techniques such as Porter's 5 Force field analysis

Day 2 - The routes to growth and Success (Marketing Management)

What is marketing all about?
How marketing fits into the rest of the organization
The external marketing environment - analytical tools and techniques
Marketing strategy
Segmentation, positioning and targeting
Establishing the marketing mix - Beyond the 4 P's to the 7 P's of marketing
Marketing Communications - Managing the promotional campaign
Price, product and distribution channels
Drawing up the marketing plan
Implementation, monitoring and control


Day 3 - Business Viability & Financial Strenght (Financial Management)

Financial Accounts - users and uses of financial information
Financial statements - analysis and interpretation, internal and external measures
Company Accounts - Facts or Fiction
Understanding the Financial Press
Management Accounts - Costing and Pricing, Product Profitability and Management Information
Financial Management - future decisions, discounted cash flow, IRR, payback period

Day 4 (Part 1)- Managing the vital resource (People Leadership and People Management for Senior Managers)

Communication principles and managing tough decisions
- Lifting our personal barriers to success
- Communication at its best
- Handling challenging management situations
- How to deal with different types of people

Situational leadership and upward management
- Understanding your personal leadership style, areas to build on and to improve
- Applying the right style to every management situation
- Upward Management

Day 4 (Part 2) - Making it all happen (Strategic Planning)

- Assimilating the business analysis from the preceding days and applying the tools of business strategy
- Finalizing the corporate Mission, Vision, Objectives, Strategies and Planning through to operations and marketing plans
- Demonstrating the financial viability of the plan and decisions
- P & L Projections
- Making the best case - getting the plan accepted