Advanced Professional Certificate Course in Strategic Management and Marketing in Shizuoka 2024
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Average Completion Time
1 Month
Accreditation
5 CPD Hours
Level
Advanced
Start Time
Anytime
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Advanced Professional Certificate Courses
These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).
After the successful completion of this course, you will understand the following;
Strategic Management Concepts in the Tourism and Hospitality
- Strategic Management For Hospitality And Tourism.
- Strategic Management Process
- Hospitality & Tourism Management – Characteristics, Types, Reason
- Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies.
- Competitiveness of Tourism Destination.
Strategic Approaches to Marketing in Tourism & Hospitality Organisations
- Strategic Marketing
- Strategic Marketing Approach
- Evolution of The Strategic Marketing Approach
- Tourism Marketing
- Strategic Marketing & Management for Tourism & Hospitality
- Strategic Marketing Process
- Strategic Marketing Approaches In Tourism & Hospitality Industry
- Importance of Strategic Marketing For Tourism And Hospitality Organisations
- Features of Tourism Strategic Marketing
- Marketing Mix
Tourism Marketing Environment
- The concept of business environment.
- The importance of business environment.
- The concept of strategic marketing environment.
- The various trends in tourism marketing landscape.
- The two types of tourism marketing environment.
- The concept of tourism marketing environmental actors.
Strategic Planning and Analysis in Tourism
- Strategic Planning in Tourism and Hospitality – Concept, levels,
- Stakeholder Engagement, Theory, analysis, and types
- Evaluation of Marketing and Promotional Campaigns
- Marketing trends
- Corporate Social Responsibility
- Business Ethics in Tourism
- Cultural Change In The Tourism Industry
- Socially Responsible Tourism
CONSUMER ATTITUDE AND BEHAVIOUR IN TOURISM
- The concept of managing human resource in tourism.
- The concept of human resources in tourism, hospitality and events.
- The concept of employment and working conditions in tourism.
- The concept of human resources and service quality.
- The various dimensions of consumer behaviour in tourism.
- The holiday decision making process in tourism.
- The consumer decision making model.
- The various holiday behaviour insight.
This Course provides a comprehensive exploration of key concepts and strategies essential for success in the dynamic realms of Tourism and Hospitality. Participants will gain expertise in Strategic Management, delving into aspects such as stakeholder engagement, marketing analysis, and evaluation of promotional campaigns. The program also covers Strategic Marketing Approaches in Tourism & Hospitality, emphasizing the significance of marketing mix, tourism marketing environment, and consumer attitudes and behaviors in shaping industry dynamics. Participants will emerge equipped with the knowledge and skills needed to navigate and excel in the competitive landscape of Tourism and Hospitality.
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Course Structure and Assessment Guidelines
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Navigating the MSBM Study Portal
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Interacting with Lectures/Learning Components
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Strategic Management Concepts in the Tourism and Hospitality
Self-paced pre-recorded learning content on this topic.
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Strategic Approaches to Marketing in Tourism & Hospitality Organisations
Self-paced pre-recorded learning content on this topic.
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Tourism Marketing Environment
Self-paced pre-recorded learning content on this topic.
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Strategic Planning and Analysis in Tourism
Self-paced pre-recorded learning content on this topic.
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Consumer Attitude and Behaviour in Tourism
Self-paced pre-recorded learning content on this topic.
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Strategic Management and Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Professionals in the Tourism and Hospitality Industry
- Marketing Managers in Tourism and Hospitality
- Strategic Management Practitioners
- Tourism Destination Managers
- Hospitality and Tourism Executives
- Marketing and Planning Professionals in the Travel Sector
- Stakeholders in Tourism Development
- Corporate Social Responsibility Practitioners
- Individuals Interested in Tourism Marketing
- Those Seeking Expertise in Consumer Behavior in Tourism
JPY 25,142 JPY 45,255
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- Access to learning community.
- Access to library.
- Learn at your own pace.
- Tests to boost your learning.
- Digital certificate when eligible.
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You’ll be able to connect with other learners throughout your learning journey.
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Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Why MSBM?
Learn at your pace
Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.
Exclusive study groups
Our learners may be paired into study groups to help them keep tabs on group assignments and projects.
Identity verification
Our certificates and ID cards are verifiable and are strong proof of learnership.
Accredited Courses
Our programmes are fully accredited by relevant awarding bodies all over the world.
A community of true professionals
You’ll be able to connect with other learners throughout your learning journey.
Unlimited Tutor Support
Our learners get unlimited support from our academic team.
Earn certificates to add to your LinkedIn profile.
Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.
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