An Introduction To Social Media Marketing In 2021
July 29, 2021
This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.
Just as the rewards of strategic alliances are many, so are the options and their associated legal, financial and operational implications.
In a world of constrained resources and intense competition, the challenge of developing strategically focused, cooperative relationships lies in designing and managing them to create value and knowing and mitigating the factors can result in alliance failures.
In this highly collaborative program, you’ll learn how to create and manage a variety of strategic alliances, both domestic and international, including joint ventures, licensing agreements, buyer-supplier partnerships, and consortia.
You’ll examine the specific conditions under which alliances are preferred to other growth strategies, develop a better sense of the related costs and benefits, and leave with practical tools you can apply immediately.
About the Special Executive Masters Programme
The MSBM Special Executive Masters Programme is short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive Programme. This Programme is suitable for successful professionals or specialists in the private, public or non-profit making sectors that have new management responsibilities and need to quickly expand their management knowledge.
The (SEMP) Programme serves as a refresher course for those who have had their Masters a long time ago and need a quick reminder or as an academic update while it serves as a crash Programme for those very experienced professionals who never made time out for their masters yet they require the academic and practical relevance of this masters’ experience. It is a good Programme for individuals who are newly promoted to the managerial post, the program enables them to acclimatize to the new position as well as help them intake the right decisions.
By the end of the course, participants will be able to:
Who should attend?
Day 1: Promises and Pitfalls of Alliances
Evaluate risks and returns
Avoid alliance failure factors
Increase the probability of successful alliances
Address the challenge of cooperation among large numbers of partners
Day 2: Make, Buy or Ally
Know when to use alliances as a business development vehicle
Protect your company’s interests strategically and contractually
Detect when your partner has a win/lose orientation
Understand the role of alliances in the network economy
Day 3: Alliance Decisions and Capabilities
Change your status from vendor to partner
Develop an alliance capability across the organization
Structure an alliance for organizational learning
Create alliances within an organization
Improve alliance management capabilities
Day 4: Economic and Governance Issues
Deal with cultural differences in alliances, especially in emerging economies
Map competitors’ alliances
Implement a framework for stakeholder analysis
Day 5: Analyzing and Designing Joint Ventures
Discuss strategic and operational considerations
Anticipate critical legal, accounting and financial issues
Find value in cooperation
Anticipate conflict and instability when your company has multiple alliances
July 29, 2021