Join us for Special Executive Master Programme in Marketing Strategy in Dubai, United Arab Emirates

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    Tuition BDT 588,453 BDT 311,534
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    Duration 5 Days
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Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

What makes us different ?

We are a world class business school located in the heart of London, Dubai, Muscat and Lagos.
We are one of the fastest growing British business schools with a stylish blended
learning model that is both online and on campus.


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Study Pack

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Case Studies

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Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
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Study Online
Get access to online study materials. All courses are 100% online and self-paced.
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Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.









Learn more about the programme

Course Overview

The complex and rapidly changing environment in the marketplace impacts all organizations.

In this dynamic environment, marketing has become an increasingly important engine to drive the organization's products and services to succeed in the marketplace. However, to be effective, marketing must make an impact and lead to measurable results.

That does not necessarily mean expensive and fanciful marketing that puts a strain on your budget but does not go far in terms of results.

This course aims to provide an understanding of what innovative marketing is all about.

At the end of the course, participants will comprehend the significance of innovative marketing as a key differentiator in the competitive marketplace.

About the Special Executive Masters Programme

The MSBM Special Executive Masters Programme is short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive Programme. This Programme is suitable for successful professionals or specialists in the private, public or non-profit making sectors that have new management responsibilities and need to quickly expand their management knowledge.

The (SEMP) Programme serves as a refresher course for those who have had their Masters a long time ago and need a quick reminder or as an academic update while it serves as a crash Programme for those very experienced professionals who never made time out for their masters yet they require the academic and practical relevance of this masters’ experience. It is a good Programme for individuals who are newly promoted to the managerial post, the program enables them to acclimatize to the new position as well as help them intake the right decisions.


At the end of the training, participants would:

  • Be equipped with a clear understanding of the marketing concept and their importance to your company's long-term success in the marketplace.
  • Be familiarised with the key requisites of innovative marketing and how it can create impact and lead to measurable results.
  • Have the opportunity to apply selected tools and techniques in case-studies in a collaborative learning environment.

Who should attend?

  • Non-marketing Executive and Managers who desire to have more understanding of what marketing is all about
  • Managers who play supporting roles to the overall marketing efforts of their companies or organizations
  • Marketing Executives and Managers who need to keep abreast of current issues and best practices in modern marketing


Day 1

  • Key fundamentals of marketing
  • Going beyond buzzwords and jargons
  • The Marketing-Oriented Organisation

Day 2

  • What marketing orientation means
  • Is my organization marketing-oriented?
  • Understanding the External Environment

Day 3

  • The key external influences on the organization's business
  • Emerging trends and their impact on the organization
  • Understanding the Internal Environment
  • Assessing the internal environment

Day 4

  • Developing the SWOT Matrix
  • Market Segmentation, Targeting & Positioning
  • Developing the Segmentation & Targeting Strategy
  • Developing the Market Positioning Strategy

Day 5

  • Deploying the Marketing Mix
  • The marketing toolbox
  • Applying the marketing toolbox

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

Participants who successfully complete all the modules in the programme will receive the Special Executive Masters Programme, S.E.M.P Certificate Certificate from the Metropolitan School of Business and Management UK.

The Special Executive Masters Certificates are Non-credit bearing and Non-Degree Certificates.

These are not actual Masters Certificate but a trademark of the Metropolitan School of Business and Management. However, the modules of the Special Executive Masters Programme are modelled after the regular Master's programmes which allow delegates to gain a thorough knowledge of the subject.

This programme cannot be used to pursue an academic PhD.

However the relevancy of the certificate lies in the knowledge of the bearer to demonstrate ground knowledge of the subject the certificate was issued in, and this certificate counts towards the appropriate Continuous Professional Development (CPD).

There is no strict Academic Requirement for this Programme as it is a Non-Credit Bearing Programme. However, Students are expected to have working experience as a Team Lead, Supervisor or Manager.


Please check with your Country’s Ministry of Foreign Affair to know if you require a UAE VISA to come into the country. 

If you do require a UAE Visa, kindly send down the following documents:

- Editable application form including DOB, Email ID, contact no, home address & signature.
- Scanned copy of your International Passport Data Page.
- E-copy of your Passport Photograph.

Your Visa and Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.


Please check with your Country’s Ministry of Foreign Affair to know if you require a UK VISA to come into the country. 

If you do require a UK Visa, kindly note that you are required to handle this on your own without any recourse to us.

We advise that Delegates already hold a UK Visa with at least 3 months' validity before registering for the Programme.

Your Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.

SEMP Dubai Sample Certificate

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Get your course certificate
You will receive a highly valued digital certificate at the end of each course.
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Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
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Meet Global Executives
Meet world class Business Executives globally as you study the SEMP.

Student Category


4,022 Verified Reviews

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"The course was everything I hoped for! Gave me such a positive input in my press office job. "
Federica P.
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"Thank you for the great course and the exact source of Information. I have learned alot specially about critical thinking and how it will effect the decision we make. Also, the best part was knowing and using the tools for critical thinking specailly the Ladder of Inference. Thank you MSBM. "
Enes S.
Saudi Arabia
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"This experience have provided my competence background in terms of a new approach with my collegues ; i suggest,of course, to improve always something up to you for increase your skills."
Spartaco G.
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