Professional Certificate in Basics of Understanding the Customer Needs in London 2025

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Online learning, with ease.

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Unlimited access with pre-recorded lectures.

Partnerships and Accreditation:

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

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Professional Certificate Courses

These are short online certificate courses designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Professional Certificate in Basics of Understanding the Customer Needs

This course enables the learner to identify different customer needs to better deliver customer satisfaction within a hospitality organization.

The course analyses the different needs of different customers and suggests strategies to satisfy the same. After the successful completion of the course, the learner will be able to deliver better customer service, know best what the customer needs and suggest strategies that are tailored to better satisfy the hospitality sector customer.

You will be able to learn.

Customer Retention and its benefits
Customer Loyalty
Characteristics and benefits of Customer Loyalties
Different ways to retain Loyal Guests
Emotional Impact of Service
Customer Market Segmentation
Customer Needs and Wants
Tourist Needs and Wants
Family Needs and Wants

Accreditation

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

Entry Requirements

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience.

CEO, Director, Manager, Supervisor
General Manager
Customer Service Representative
Marketing Manager
Service Manager
Customer Experience Consultant

Course Modules

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Understanding Customer Needs and Loyalty

Self-paced pre-recorded learning content on this topic.
Ways to improve understanding customer needs

Share your views on topical issues within the course to be reviewed by your lecturer.
QUIZ - Basics of Understanding Customer Needs

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This course enables the learner to identify different customer needs to better deliver customer satisfaction within a hospitality organization.

You will be able to learn.

Customer Retention and its benefits
Customer Loyalty
Characteristics and benefits of Customer Loyalties
Different ways to retain Loyal Guests
Emotional Impact of Service
Customer Market Segmentation
Customer Needs and Wants
Tourist Needs and Wants
Family Needs and Wants

VIDEO - Course Structure and Assessment Guidelines

Watch this video to gain further insight.
Navigating the MSBM Study Portal

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Understanding Customer Needs and Loyalty

Self-paced pre-recorded learning content on this topic.
Ways to improve understanding customer needs

Share your views on topical issues within the course to be reviewed by your lecturer.
QUIZ - Basics of Understanding Customer Needs

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

CEO, Director, Manager, Supervisor
General Manager
Customer Service Representative
Marketing Manager
Service Manager
Customer Experience Consultant

Single Course Purchase

(Buy Lifetime Access)

£ 13 ^{£ 23}

What you will get:

Access to this course.
Access to library.

Training 5 or more people?

£25/month (from 5 employees)
(Billed monthly at £25)

What you will get:

Unlimited access to this course
Unlimited access to all courses in the PCC, APCC and SEP category
Free Access to Library with over 31 million Journal and Articles
Verifiable Co-branded Digital Certificate

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Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.