Participants will begin by understanding the fundamentals of strategic management in hospitality and tourism, exploring the strategic management process and its relevance to industry dynamics. The course then delves into the characteristics and types of hospitality and tourism management, examining key factors that influence strategic decision-making. Participants will analyze strategic positioning and perspective, exploring strategies specific to hotels and airlines and four key strategic approaches. Additionally, the course explores the competitiveness of tourism destinations, offering insights into strategies to enhance destination competitiveness and attract tourists.

After the successful completion of this course, you will be able to understand the following:

• Strategic Management for Hospitality and Tourism.
• Strategic Management Process
• Hospitality & Tourism Management – Characteristics, Types, Reason
• Basic Facts, Levels of Strategic Decision-Making, Position and Perspective, Strategies in Hotels and Airlines and Four Key Strategies.
• Competitiveness of Tourism Destinations.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Tourism Development Manager
• Hospitality Operations Director
• Destination Marketing Manager
• Hotel General Manager
• Tourism Policy Analyst
• Resort Operations Supervisor
• Airline Strategic Planner
• Tourism Experience Designer
• Hospitality Revenue Manager
• Tourism Destination Consultant