The Digital and Social Media Marketing course offers comprehensive insights in navigating the dynamic landscape of digital marketing. Additionally, the course covers customer engagement techniques, forecasting methodologies, and digital promotion strategies to optimize digital marketing efforts and drive business success in the digital age. This course is ideal for professionals seeking to enhance their digital marketing skills and excel in the competitive digital marketplace.

• Understanding the Digital Marketing and Communication Platforms

  Self-paced pre-recorded learning content on this topic.

• Understanding the Macro Environment in a Digital Marketing Context

  Self-paced pre-recorded learning content on this topic.

• Dynamics of a Digital Marketing Environment

  Self-paced pre-recorded learning content on this topic.

• Digital Promotion Dimensions and Strategies

  Self-paced pre-recorded learning content on this topic.

• Digital Marketing Technologies

  Self-paced pre-recorded learning content on this topic.

• Digital Marketing Tools

  Self-paced pre-recorded learning content on this topic.

• Understanding Marketing Data

  Self-paced pre-recorded learning content on this topic.

• Analysis and Forecasting in Digital Marketing

  Self-paced pre-recorded learning content on this topic.

• Engaging Customers in Digital Marketing

  Self-paced pre-recorded learning content on this topic.

• Digital and Social Media Marketing

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The module explores the intersection of People Analytics and Big Data, diving deep into data collection, infrastructure, analytics, and real-world applications. Gain hands-on experience with tools and techniques vital for driving organizational excellence and addressing complex challenges in today's data-driven landscape.

• Big Data Analytics, Techniques and Models

  In this section/lecture you will learn about big data analytics, its tools, and techniques. You will also learn about different techniques and modles ,,,,,,,,,,,,,,,,,,,,,

• Data Collection and Analysis for People Analytics

  Self-paced pre-recorded learning content on this topic.

• Introduction to People Analytics

  Self-paced pre-recorded learning content on this topic.

• Understanding Big Data Infrastructure

  Self-paced pre-recorded learning content on this topic.

• People Analytics and Big Data

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Understanding cost system and its classification

  Self-paced pre-recorded learning content on this topic.

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

  Watch this video to gain further insight.

• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

  Watch this video to gain further insight.

• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Financial Management

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• A Review of Organizational Theories

   

• Leadership and Organizational Behaviour

  Self-paced pre-recorded learning content on this topic.

• Organizational Change, Behaviour & Culture

  Self-paced pre-recorded learning content on this topic.

• Organization System Thinking and Structure

  Self-paced pre-recorded learning content on this topic.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• Organizational Behavior And Leadership

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• VIDEO - Human Resource Management Today - An Overview

  Watch this video to gain further insight.

• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

  Watch this video to gain further insight.

• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

  Watch this video to gain further insight.

• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Appraising Information Systems and Organisation Strategy

   

• Introduction to Management Information Systems

  Self-paced pre-recorded learning content on this topic.

• Identifying Information Systems and Information Technology

  Self-paced pre-recorded learning content on this topic.

• Understanding the Role of MIS in Decision Making, System Design, and Modeling

  Self-paced pre-recorded learning content on this topic.

• Recognizing Information Systems Development and Globalisation

  Self-paced pre-recorded learning content on this topic.

• Management Information System

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

  Watch this video to gain further insight.

• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

  Watch this video to gain further insight.

• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Marketing Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• Enterprise Resource Planning

  Downloadable material to advance your understanding of this module.

• Enterprise Resource Planning 2

  Downloadable material to advance your understanding of this module.

This course on Operations and Information Management for Project Managers covers a range of topics essential for effective project delivery. It begins with an overview of the role of operations in business management, followed by an exploration of strategic capacity planning and effective inventory management. The course also covers the concept of scheduling in supply chain operations and the importance of project quality management systems. Students will learn about key functions of operations management, production operations and service operations, as well as business process management and reengineering. Additionally, they will gain an understanding of Six Sigma principles for operations improvement, determinants of effective capacity, and bottleneck theory. The course also covers ABC analysis and the economic order quantity model for inventory management, along with approaches to scheduling and load work centers, sequencing, and minimizing scheduling difficulties. Finally, students will learn about quality circles, ISO nine thousand series, and total quality management, including the concept of Kaizen or continuous improvement.

• Role of Operations in Business Management - N

   

• Strategic Capacity Planning in Project Management - N

   

• Effective Inventory Management - N

   

• Introduction to Scheduling In Supply Chain Operations - N

   

• Project Quality Management System - N

   

• Operations and Information Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

• IT In Project Management

  Downloadable material to advance your understanding of this module.

• Chapter 1 - IT Project Management

  Downloadable material to advance your understanding of this module.

• Chapter 2 - IT Project Management

  Downloadable material to advance your understanding of this module.

The Internship Component requirement can be fulfilled by completing an internship, internship reflection course, or by seeking Prior Experiential Learning credit (PEL).

The Electives Component requirement can be fulfilled by receiving credit for any graduate courses (500+) that are not a requirement.

• Inventory Management

  Self-paced pre-recorded learning content on this topic.

• Quality Assurance and Control

  Self-paced pre-recorded learning content on this topic.

• Supply Chain Management

  Self-paced pre-recorded learning content on this topic.

• Understanding Recycling and Waste Management

  Self-paced pre-recorded learning content on this topic.

• Role of Operations in Business Activities

  Self-paced pre-recorded learning content on this topic.

• Operations Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

BUS 700 MBA Capstone: Strategy & Competition