Masters of Business Administration in Marketing (MBA - M) | Metropolitan School of Business & Management UK

Learn more about the programme

Masters of Business Administration in Marketing (MBA - M)

This MBA in Marketing course equips you with advanced strategies in consumer behavior, digital marketing, and brand management. Gain expertise in market research, data analysis, and customer relationship management. Develop the skills to drive innovation, enhance brand value, and lead successful marketing campaigns. Prepare to make impactful decisions and lead in today’s dynamic business environment.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry Requirements

This course has no strict entry requirements. Students who hold their IPGD or SEMP following their bachelor's degrees are eligible to enroll in Masters of Business Administration in Marketing programs.

Course Modules

Navigating the MSBM Study Portal

Watch this video to gain further insight.
Course Structure and Guidelines

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Harvard Referencing Style Guide

Watch this video to gain further insight.
How to Summarise - Assignment Guide

Downloadable material to advance your understanding of this module.
Summarising, Paraphrasing, Quotation for your Assignment

Downloadable material to advance your understanding of this module.

Understanding Socioeconomics Factors and their Impact on Business
Understanding the Socio-economic Dynamics and Obligations of a Business
Socio-economic Rights, Economic Crisis, and Legal Doctrine
Understanding the Governance and Legal Framework of Business Environment

Self-paced pre-recorded learning content on this topic.
Contractual Dynamics of the Business Environment

Self-paced pre-recorded learning content on this topic.
Socio-economic and Legal Environment

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Dynamics of Variance and Differential Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Master Budgeting
Understanding Variable Costing Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Cost Volume Profit Analysis

Self-paced pre-recorded learning content on this topic.
Introduction to Managerial Accounting
Accounting and Finance (A&F)

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Fundamental Concepts in Marketing

Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Starbucks is using pricing strategy for profit maximization

Downloadable material to advance your understanding of this module.
Marketing planning and strategy

Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations

Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing

Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process

Self-paced pre-recorded learning content on this topic.
CASE STUDY - MasterCard Global Targeted Content Marketing

Watch this video to gain further insight.
Strategic Positioning In the Business Environment

Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies

Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Starbucks's Misunderstandings In Australia

Watch this video to gain further insight.
Branding Decisions and Strategies

Self-paced pre-recorded learning content on this topic.
RESEARCH - Market entry strategies of passenger carmakers

Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning

Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding

Self-paced pre-recorded learning content on this topic.
Marketing and Marketing Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

VIDEO - Human Resource Management Today - An Overview

Watch this video to gain further insight.
Understanding the role of human resource management

Self-paced pre-recorded learning content on this topic.
Role of Human Resource Management Strategy in an Organisation

Self-paced pre-recorded learning content on this topic.
Contributions of HRM

Self-paced pre-recorded learning content on this topic.
Business Dynamics Concerning The Human Resource Strategy

Self-paced pre-recorded learning content on this topic.
Case Study - Real-time, authentic employee voice feedback

Watch this video to gain further insight.
Determining Human Resource Requirements

Self-paced pre-recorded learning content on this topic.
Fundamentals Of Human Resource Plan

Self-paced pre-recorded learning content on this topic.
Legal And Ethical Requirements Of Human Resource Policies

Self-paced pre-recorded learning content on this topic.
Human Resource Management And Organisational Strategy, Structure And Culture

Self-paced pre-recorded learning content on this topic.
Effective Monitoring Of Human Resource Management Activities
People Development and Human Resource Management

Self-paced pre-recorded learning content on this topic.
Case Study - Answering the Phone (Training and Development)

Downloadable material to advance your understanding of this module.
Developing Human Resource Management, Recruitment and Selection

Self-paced pre-recorded learning content on this topic.
Case Study: Solution for Recruiting Hard-to-Fill Positions

Watch this video to gain further insight.
Employee Retention Concepts, Tools and Strategies

Self-paced pre-recorded learning content on this topic.
Organisational Theory Underpinning Human Resource Management

Self-paced pre-recorded learning content on this topic.
Leadership Practices In An Organisational Context

Self-paced pre-recorded learning content on this topic.
Strategic Leadership And Organisational Development

Self-paced pre-recorded learning content on this topic.
Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

Self-paced pre-recorded learning content on this topic.
QUIZ - Human Resource Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

CASE STUDY - Strategic Management Approach by TESCO

Watch this video to gain further insight.
Analysing Business Environment and its Impact on Strategic Decision Making
Understanding the External Business Environment Dynamics

Self-paced pre-recorded learning content on this topic.
Understanding The Internal Business Environment Dynamics

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Staying ahead in a competitive environment

Downloadable material to advance your understanding of this module.
CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

Watch this video to gain further insight.
Understanding Market Situational Analysis and Organisational Position Measurement

Self-paced pre-recorded learning content on this topic.
Analysing The Effects Of Exiting Plans On Organisation
Understanding Mandatory Competency & Competitive Advantage of An Organisation

Self-paced pre-recorded learning content on this topic.
Understanding The Relationship Between Corporate, Business & Operational Strategies

Self-paced pre-recorded learning content on this topic.
Understanding Strategic Models & Tools

Self-paced pre-recorded learning content on this topic.
Analysing and deciding on the strategic options
Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

Self-paced pre-recorded learning content on this topic.
Developing An Agreed Strategy Plan For New Action Plan

Self-paced pre-recorded learning content on this topic.
Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Ethics and CSR at Honda

Downloadable material to advance your understanding of this module.
Understanding organisational strategic change management

Self-paced pre-recorded learning content on this topic.
Implementing Strategic Plan

Self-paced pre-recorded learning content on this topic.
Business Strategy

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

International Marketing Distribution

Self-paced pre-recorded learning content on this topic.
International Marketing Environment

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Nature and Scope of International Marketing

Self-paced pre-recorded learning content on this topic.
Trade Distortion and the Marketing Barriers

Self-paced pre-recorded learning content on this topic.
QUIZ - INTERNATIONAL MARKETING

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Workshops

Workshops are conducted through live webinars for online students.

Visa Requirements

There is no Visa requirement for this programme.

The MBA in Marketing provides a comprehensive understanding of modern marketing principles and practices. Students will explore key areas such as consumer behavior, digital marketing, brand management, and strategic communication. The program emphasizes data-driven decision-making, market research, and customer-centric strategies. Through case studies and hands-on projects, students develop the skills needed to craft innovative marketing solutions. Graduates will be prepared to lead marketing teams and drive growth in a competitive global marketplace.
After the successful completion of this course, you will understand the following:

Analyze how socioeconomic and legal factors impact business operations and decision-making.
Understand fundamental accounting and finance principles to interpret financial statements and assess organizational performance.
Apply marketing concepts and strategies to effectively reach and engage target audiences.
Develop skills for managing human resources to enhance employee performance and organizational culture.
Formulate and evaluate business strategies that align with organizational goals and market conditions.
Demonstrate the ability to make sound marketing-related decisions that support effective business organization and growth.

Navigating the MSBM Study Portal

Watch this video to gain further insight.
Course Structure and Guidelines

Watch this video to gain further insight.
Interacting with Lectures/Learning Components

Watch this video to gain further insight.
Harvard Referencing Style Guide

Watch this video to gain further insight.
How to Summarise - Assignment Guide

Downloadable material to advance your understanding of this module.
Summarising, Paraphrasing, Quotation for your Assignment

Downloadable material to advance your understanding of this module.

Understanding Socioeconomics Factors and their Impact on Business
Understanding the Socio-economic Dynamics and Obligations of a Business
Socio-economic Rights, Economic Crisis, and Legal Doctrine
Understanding the Governance and Legal Framework of Business Environment

Self-paced pre-recorded learning content on this topic.
Contractual Dynamics of the Business Environment

Self-paced pre-recorded learning content on this topic.
Socio-economic and Legal Environment

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The Dynamics of Variance and Differential Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Master Budgeting
Understanding Variable Costing Analysis

Self-paced pre-recorded learning content on this topic.
Understanding Cost Volume Profit Analysis

Self-paced pre-recorded learning content on this topic.
Introduction to Managerial Accounting
Accounting and Finance (A&F)

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Fundamental Concepts in Marketing

Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix

Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan

Self-paced pre-recorded learning content on this topic.
CASE STUDY - How Starbucks is using pricing strategy for profit maximization

Downloadable material to advance your understanding of this module.
Marketing planning and strategy

Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations

Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing

Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process

Self-paced pre-recorded learning content on this topic.
CASE STUDY - MasterCard Global Targeted Content Marketing

Watch this video to gain further insight.
Strategic Positioning In the Business Environment

Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies

Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Starbucks's Misunderstandings In Australia

Watch this video to gain further insight.
Branding Decisions and Strategies

Self-paced pre-recorded learning content on this topic.
RESEARCH - Market entry strategies of passenger carmakers

Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning

Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding

Self-paced pre-recorded learning content on this topic.
Marketing and Marketing Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

VIDEO - Human Resource Management Today - An Overview

Watch this video to gain further insight.
Understanding the role of human resource management

Self-paced pre-recorded learning content on this topic.
Role of Human Resource Management Strategy in an Organisation

Self-paced pre-recorded learning content on this topic.
Contributions of HRM

Self-paced pre-recorded learning content on this topic.
Business Dynamics Concerning The Human Resource Strategy

Self-paced pre-recorded learning content on this topic.
Case Study - Real-time, authentic employee voice feedback

Watch this video to gain further insight.
Determining Human Resource Requirements

Self-paced pre-recorded learning content on this topic.
Fundamentals Of Human Resource Plan

Self-paced pre-recorded learning content on this topic.
Legal And Ethical Requirements Of Human Resource Policies

Self-paced pre-recorded learning content on this topic.
Human Resource Management And Organisational Strategy, Structure And Culture

Self-paced pre-recorded learning content on this topic.
Effective Monitoring Of Human Resource Management Activities
People Development and Human Resource Management

Self-paced pre-recorded learning content on this topic.
Case Study - Answering the Phone (Training and Development)

Downloadable material to advance your understanding of this module.
Developing Human Resource Management, Recruitment and Selection

Self-paced pre-recorded learning content on this topic.
Case Study: Solution for Recruiting Hard-to-Fill Positions

Watch this video to gain further insight.
Employee Retention Concepts, Tools and Strategies

Self-paced pre-recorded learning content on this topic.
Organisational Theory Underpinning Human Resource Management

Self-paced pre-recorded learning content on this topic.
Leadership Practices In An Organisational Context

Self-paced pre-recorded learning content on this topic.
Strategic Leadership And Organisational Development

Self-paced pre-recorded learning content on this topic.
Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

Self-paced pre-recorded learning content on this topic.
QUIZ - Human Resource Management

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

CASE STUDY - Strategic Management Approach by TESCO

Watch this video to gain further insight.
Analysing Business Environment and its Impact on Strategic Decision Making
Understanding the External Business Environment Dynamics

Self-paced pre-recorded learning content on this topic.
Understanding The Internal Business Environment Dynamics

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Staying ahead in a competitive environment

Downloadable material to advance your understanding of this module.
CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

Watch this video to gain further insight.
Understanding Market Situational Analysis and Organisational Position Measurement

Self-paced pre-recorded learning content on this topic.
Analysing The Effects Of Exiting Plans On Organisation
Understanding Mandatory Competency & Competitive Advantage of An Organisation

Self-paced pre-recorded learning content on this topic.
Understanding The Relationship Between Corporate, Business & Operational Strategies

Self-paced pre-recorded learning content on this topic.
Understanding Strategic Models & Tools

Self-paced pre-recorded learning content on this topic.
Analysing and deciding on the strategic options
Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

Self-paced pre-recorded learning content on this topic.
Developing An Agreed Strategy Plan For New Action Plan

Self-paced pre-recorded learning content on this topic.
Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

Self-paced pre-recorded learning content on this topic.
CASE STUDY - Ethics and CSR at Honda

Downloadable material to advance your understanding of this module.
Understanding organisational strategic change management

Self-paced pre-recorded learning content on this topic.
Implementing Strategic Plan

Self-paced pre-recorded learning content on this topic.
Business Strategy

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

International Marketing Distribution

Self-paced pre-recorded learning content on this topic.
International Marketing Environment

Self-paced pre-recorded learning content on this topic.
Marketing Communication Strategy and Planning

Self-paced pre-recorded learning content on this topic.
Nature and Scope of International Marketing

Self-paced pre-recorded learning content on this topic.
Trade Distortion and the Marketing Barriers

Self-paced pre-recorded learning content on this topic.
QUIZ - INTERNATIONAL MARKETING

Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.