The socioeconomic and legal environment encompasses the social, economic, and regulatory conditions that influence how businesses operate within a society. Socioeconomic factors include income levels, education, employment rates, cultural norms, and the overall standard of living, which shape consumer behavior, workforce dynamics, and market demand. Economic trends, such as inflation rates, economic growth, and exchange rates, also impact business strategies and profitability.

• Understanding Socioeconomics Factors and their Impact on Business

   

• Understanding the Socio-economic Dynamics and Obligations of a Business

   

• Socio-economic Rights, Economic Crisis, and Legal Doctrine​

   

• Understanding the Governance and Legal Framework of Business Environment

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• Contractual Dynamics of the Business Environment

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• Socio-economic and Legal Environment

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An Accounting and Finance course offers a foundational understanding of financial principles, focusing on the preparation, analysis, and interpretation of financial statements. Students learn essential concepts like budgeting, financial planning, investment analysis, and risk management. The course emphasizes ethical standards and legal regulations, equipping students to make informed financial decisions and support business growth. Practical applications, such as financial ratio analysis and forecasting, prepare learners for real-world challenges in a dynamic financial landscape.

• The Dynamics of Variance and Differential Analysis

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• Understanding Master Budgeting

   

• Understanding Variable Costing Analysis

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• Understanding Cost Volume Profit Analysis

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• Introduction to Managerial Accounting

   

• Accounting and Finance (A&F)

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Marketing and Marketing Management involve the strategies and processes businesses use to identify, attract, and retain customers. Marketing encompasses activities such as market research, product development, pricing, promotion, and distribution, all aimed at fulfilling customer needs and enhancing brand awareness. By understanding consumer behavior and market trends, businesses can craft targeted campaigns to reach their desired audiences effectively.

• Fundamental Concepts in Marketing

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• Understanding The Marketing Mix

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• Understanding the Extended Marketing Mix

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• Understanding External and Internal Environment for designing a market plan

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• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

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• Marketing planning and strategy

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• Strategising for Marketing Operations

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• Marketing Function Interrelationships and Entrepreneurial Marketing

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• The Strategic Marketing Process

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• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

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• Segmenting And Targeting Strategies

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• Fundamentals of Branding

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• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

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• RESEARCH - Market entry strategies of passenger carmakers

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• Understanding Brand Identity Personality And Positioning

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• Concepts in Digital Branding

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• Marketing and Marketing Management

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A Human Resources Management and Management Skills course provides a comprehensive overview of managing people effectively in a professional setting. Students learn key HR functions, including recruitment, selection, training, performance management, and employee relations. The course emphasizes essential management skills like communication, leadership, conflict resolution, and team-building, preparing individuals to foster a productive and positive work environment. By understanding legal and ethical standards in HR, students are equipped to navigate workforce challenges, support organizational goals, and enhance employee satisfaction and retention.

• Dynamics of Human Resource Management

   

• Enhancing Human Resource Management Competencies

    

• Human Resource Management as a Strategic Partner

   

• Concepts in Managing and Utilizing Human Resources

   

• Optimizing Organizational Productivity and Performance Management

   

• Human Resources Management and Management Skills

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A Business Strategy course examines how organizations develop and implement plans to achieve competitive advantage and long-term success. Students explore strategic analysis tools, such as SWOT and PESTEL, to assess internal strengths and external market conditions. Key topics include setting strategic objectives, market positioning, resource allocation, and innovation strategies. The course covers approaches for navigating complex business environments, responding to competitive pressures, and leveraging organizational strengths. By focusing on case studies and real-world applications, students gain practical skills in formulating and executing effective business strategies to drive growth and sustainability.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

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• Understanding The Internal Business Environment Dynamics

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• CASE STUDY - Staying ahead in a competitive environment

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• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

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• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

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• Understanding The Relationship Between Corporate, Business & Operational Strategies

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• Understanding Strategic Models & Tools

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• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

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• Developing An Agreed Strategy Plan For New Action Plan

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• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

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• CASE STUDY - Ethics and CSR at Honda

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• Understanding organisational strategic change management

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• Implementing Strategic Plan

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• Business Strategy

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• Understanding Managerial Decision-making and its Biases

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• Decision Dynamics in Leadership and Management

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• Managerial Decision-making Tools and Techniques

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• Strategic Problem-solving Framework and Technology in Decision-making

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• Accounting for Managerial Decisions

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The Graduation Project module is a capstone experience where students apply their knowledge and skills to a real-world business challenge or research topic. Students identify a relevant issue, conduct in-depth research or analysis, and develop a solution or strategy, often in consultation with a mentor or advisor. This project emphasizes critical thinking, problem-solving, and practical application, culminating in a comprehensive report and presentation. The goal is to demonstrate mastery in a specific area of study and readiness for professional or academic advancement.