Develop critical thinking skills to evaluate and implement strategic frameworks that ensure organizational growth and resilience.

• CASE STUDY - Strategic Management Approach by TESCO

  Watch this video to gain further insight.

• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Staying ahead in a competitive environment

  Downloadable material to advance your understanding of this module.

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

  Watch this video to gain further insight.

• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

  Self-paced pre-recorded learning content on this topic.

• Understanding The Relationship Between Corporate, Business & Operational Strategies

  Self-paced pre-recorded learning content on this topic.

• Understanding Strategic Models & Tools

  Self-paced pre-recorded learning content on this topic.

• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

  Self-paced pre-recorded learning content on this topic.

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Ethics and CSR at Honda

  Downloadable material to advance your understanding of this module.

• Understanding organisational strategic change management

  Self-paced pre-recorded learning content on this topic.

• Implementing Strategic Plan

  Self-paced pre-recorded learning content on this topic.

• Strategic Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Assess and implement leadership strategies that drive innovation and foster long-term organizational success in dynamic markets.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Analyze HR strategies to align workforce management with organizational goals and enhance employee engagement.

• VIDEO - Human Resource Management Today - An Overview

  Watch this video to gain further insight.

• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

  Watch this video to gain further insight.

• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

  Watch this video to gain further insight.

• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Strategic Human Resource Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Apply financial tools to optimize investment decisions, manage risks, and achieve long-term financial stability.

• Understanding cost system and its classification

   

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

  Watch this video to gain further insight.

• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

  Watch this video to gain further insight.

• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Strategic Financial Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Create marketing strategies that leverage market trends, customer insights, and innovative approaches to achieve competitive advantage.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

  Watch this video to gain further insight.

• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

  Watch this video to gain further insight.

• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Strategic Marketing

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Utilize advanced research methodologies to address complex business problems and support evidence-based decision-making.

• Research Philosophies and Principles

    

• VIDEO - Overview of the Research Onion

  Watch this video to gain further insight.

• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

  Watch this video to gain further insight.

• Developing conceptual Framework

   

• PDF - How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Advanced Business Research Methods

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module examines the relationship between consumer behavior and effective hotel marketing strategies. Students will delve into market research, segmentation, and cultural considerations to design campaigns that resonate with diverse customer groups. The focus will be on aligning marketing efforts with consumer preferences to drive success.

• The Principles of Consumer Behaviour in the Tourism and Hospitality Industry

  Self-paced pre-recorded learning content on this topic.

• Consumer Behaviour and Hotel Marketing

  Self-paced pre-recorded learning content on this topic.

• Consumer Behaviour and Hotel Marketing

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module offers an overview of the tourism and hospitality industry's development, focusing on its historical, economic, and cultural dimensions. Students will explore the impact of globalization, sustainability, and technological advancements, preparing them to contribute effectively to the industry's future growth.

• Factors Affecting the Development of the Tourism and Hospitality Industry

  Self-paced pre-recorded learning content on this topic.

• The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry

  Self-paced pre-recorded learning content on this topic.

• Roles and Functions of Organisations within the Tourism and Hospitality Industry

  Self-paced pre-recorded learning content on this topic.

• The Roles, Functions and Actions of Destination Management Organisations

  Self-paced pre-recorded learning content on this topic.

• The Development of the Tourism and Hospitality Industry

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module explores marketing and sales principles specifically applied to the hotel industry. Students will learn to create and implement strategies that attract guests, boost occupancy, and build brand reputation. By analyzing real-world trends and leveraging innovative tools, participants will gain skills to thrive in competitive hospitality markets.

• Introduction to Hotel Marketing

   

• Marketing Analytics and Its Importance in Hotel Industry

  Self-paced pre-recorded learning content on this topic.

• Understanding Sales Promotion and Management

  Self-paced pre-recorded learning content on this topic.

• Hotel Marketing and Sales Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module provides insights into the nuances of marketing services in tourism and hospitality. Students will learn to craft strategies that highlight service excellence and create memorable guest experiences. The focus will be on bridging the gap between service delivery and customer expectations in a competitive market.

• Services Marketing in Tourism and Hospitality

   

• The Components of the Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• The Principles of Consumer Behaviour in the Tourism and Hospitality Industry

  Self-paced pre-recorded learning content on this topic.

• Understand the Nature and Importance of Customer Service in the Tourism and Hospitality

  Self-paced pre-recorded learning content on this topic.

• Services Marketing in Tourism and Hospitality

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The student will undertake a thesis in Hotel Management, focusing on a specific area of the industry to analyze, research, and provide strategic solutions for real-world challenges.