Advanced Professional Certificate Course in Digital Tourism and Hospitality Dynamics in London 2024

 

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Average Completion Time
1 Month
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Accreditation
5 CPD Hours
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Level
Advanced
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Start Time
Anytime
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Advanced Professional Certificate Courses

These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD).

Advanced Professional Certificate Course in Digital Tourism and Hospitality Dynamics in London 2024
Coming soon

This course offers a holistic understanding of the evolving landscape of digital tourism and hospitality. From foundational concepts to advanced strategies, participants will navigate the realms of information and communication technology, customer engagement, social media, and emerging technologies, gaining insights to excel in this dynamic industry.

 

 

"Digital Tourism and Hospitality Dynamics" is a multidimensional exploration of the intersection between technology and the tourism sector. Delve into the significance of ICT in tourism, the impact of digital technology on customer engagement, and the role of social media in destination marketing. From mobile technology to smart destination management, the course addresses diverse facets, including the integration of fintech, contactless payments, and accessible tourism.


After the successful completion of this course, you will understand the following;

Understanding Information and Communications Technology in Tourism:

  • Understanding and significance of Information and Communication Technology (ICT) in the context of the tourism industry.
  • Exploring different strategies and scenarios related to the integration of ICT in the tourism sector.
  • Analysing current and emerging trends in the tourism industry, focusing on how ICT is driving changes and innovations within the sector.
  • Examining the Societal and Economic Impact of ICT in tourism.
  • Exploring ICT's Applications across various sectors within the tourism industry, recognizing its role in enhancing efficiency, customer engagement, and overall experiences.
  • Understanding of the specific role, importance, and utilization of ICT in the hospitality sector.

Engaging Customers in Digital Tourism:

  • Understand the foundational concepts of Digital Tourism, its relevance in the modern context, and its role in driving industry growth and innovation.
  • Identify and analyse the key trends in the integration of Digital Technology within the tourism sector.
  • Explore the significance of Mobile Technology in the tourism industry.
  • Examine the concepts of Augmented Reality and Virtual Reality in tourism.
  • Investigate the emergence of Fintech and Contactless Payments within the tourism landscape.
  • Explore the various technologies that contribute to enabling the Digital Tourism Economy.
  • Analyse how Digital Enhancements are shaping and redefining traditional tourism business models and Accessible Tourism.
  • Address the specific concerns faced by travelers with disabilities, focusing on three frequent concerns that affect their travel experiences and exploring potential solutions.
  • Explore the role of Online Travel Agencies (OTAs) and Online Distribution channels in the digital age.

Social Media in the Tourism and Hospitality Landscape:

  • Explain how social media impacts the tourism industry and identify the role it plays in promoting destinations.
  • Assess and choose the best social media channels for specific tourism marketing objectives.
  • Gaining proficiency in utilizing travel meta-search engines and applying effective tips for efficient travel planning and booking.
  • Exploring insights into the world of tourism e-commerce, understanding its significance in the industry and its various components.
  • Understanding the concept of "Smart Destination Management" and its relevance in modern tourism, along with strategies for its implementation.
  • Importance of social media in destination marketing and acquiring practical tips for crafting an effective social media strategy for tourism promotion.

Tourism and Technology:

  • Develop an understanding of the intersection between tourism and technology.
  • Gain insights into the latest technology trends shaping the tourism sector.
  • Explore how mobile technology influences the tourism industry.
  • Recognize the importance of customer reviews in shaping travelers' decisions.
  • Comprehend the reasons why customer reviews are a crucial component of a tourism website's success.
  • Delve into the advantages of virtual tourism and examine practical examples of how it is utilized to engage and inform travelers.
  • Explore the significance of online channels in the distribution of tourism products and services.
  • Grasp the concept of an omnichannel approach in the tourism industry.
  • Comprehend the use of multi-channel strategies in tourism.
  • Gain insight into the various types of online marketing used in the tourism sector.

Data Collection for Deeper Customer Insights:

  • Mastering Marketing Research, Big Data Analysis, and Social Media Insights for Informed Decision-Making.
  • Proficiency in Data-Driven Marketing Strategies, Survey Analysis, and Customer Insights.
  • Expertise in Digital Campaign Optimization, Social Media Analytics, and Customer Engagement.
  • Navigating Data Mapping and Crisis Management for Effective Marketing Strategies.

"Digital Tourism and Hospitality Dynamics" equips participants with a profound understanding of information and communication technology's role in the tourism and hospitality industry. The course navigates through key topics such as digital tourism strategies, social media dynamics, and the integration of emerging technologies. Participants will gain practical insights into crafting effective social media strategies, leveraging mobile technology, and addressing accessibility concerns, positioning them as adept professionals in the dynamic digital landscape of tourism and hospitality.

  • Course Structure and Assessment Guidelines

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  • Navigating the MSBM Study Portal

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  • Interacting with Lectures/Learning Components

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  • Digital Tourism and Hospitality Dynamics

    Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Digital Tourism Strategist
  • Hospitality Technology Analyst
  • Social Media Engagement Manager
  • Destination Marketing Specialist
  • Mobile Technology Consultant
  • Tourism Technology Innovator
  • Customer Experience Enhancement Analyst
  • Digital Tourism Analyst
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What you will get:
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  • Access to library.
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What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
Unlimited APCC & PCC Subscription
What you will get:
  • Access to this course.
  • Access to additional courses.
  • Access to library.
  • Digital certificates.
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Learn at your pace

Self-study online courses are available 24/7 so you can learn at your pace. This approach offers students who choose distance learning the flexibility to combine studies with work or other commitments.

Exclusive study groups

Our learners may be paired into study groups to help them keep tabs on group assignments and projects.

Identity verification

Our certificates and ID cards are verifiable and are strong proof of learnership.

Accredited Courses

Our programmes are fully accredited by relevant awarding bodies all over the world.

A community of true professionals

You’ll be able to connect with other learners throughout your learning journey.

Unlimited Tutor Support

Our learners get unlimited support from our academic team.

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