This module provides an understanding of the concepts and practices of strategic management in modern organizations. It focuses on analyzing the internal and external business environment to formulate effective strategies. Learners will explore strategic tools such as SWOT analysis, competitive advantage, and long-term planning. The module also examines how organizations like Apple and Amazon implement successful strategies in competitive markets. By the end of the module, students will be able to formulate, implement, and evaluate strategies that support sustainable organizational growth.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Staying ahead in a competitive environment

  Downloadable material to advance your understanding of this module.

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

  Self-paced pre-recorded learning content on this topic.

• Understanding The Relationship Between Corporate, Business & Operational Strategies

  Self-paced pre-recorded learning content on this topic.

• Understanding Strategic Models & Tools

  Self-paced pre-recorded learning content on this topic.

• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

  Self-paced pre-recorded learning content on this topic.

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Ethics and CSR at Honda

  Downloadable material to advance your understanding of this module.

• Understanding organisational strategic change management

  Self-paced pre-recorded learning content on this topic.

• Implementing Strategic Plan

  Self-paced pre-recorded learning content on this topic.

• Strategic Management

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This module examines the role of leadership in shaping and implementing organizational strategy. It focuses on developing vision, strategic thinking, and decision-making skills required for effective leadership. Learners will explore leadership styles, change management, and stakeholder engagement in dynamic environments. The module also reviews strategic leadership practices used by organizations such as Microsoft and Tesla. By the end of the module, students will be able to apply strategic leadership principles to guide organizations toward long-term success.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - King of the Hill

  Downloadable material to advance your understanding of this module.

• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Google builds the perfect team

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• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

  Downloadable material to advance your understanding of this module.

• Strategic Leadership

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This module examines how human resource management supports and drives organizational strategy. It focuses on workforce planning, talent development, performance management, and employee engagement. Learners will explore how strategic HR practices contribute to building sustainable competitive advantage. The module also reviews HR strategies implemented by global organizations such as Google and Unilever. By the end of the module, students will be able to design and implement HR strategies aligned with overall business objectives.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Strategic Human Resource Management

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This module explores the development and implementation of long-term marketing strategies in competitive markets.
It focuses on market analysis, segmentation, targeting, positioning, and value creation. Learners will examine strategic tools used to identify opportunities and sustain competitive advantage. The module also analyzes strategic marketing practices of companies such as Apple and Procter & Gamble. By the end of the module, students will be able to design and evaluate marketing strategies that support organizational growth and market leadership.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Strategic Marketing

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This module examines how financial strategies support long-term organizational goals and sustainable growth. It focuses on financial planning, capital budgeting, investment analysis, and risk management. Learners will explore tools for financial decision-making, value creation, and performance evaluation. The module also reviews financial strategies adopted by organizations such as JPMorgan Chase and Goldman Sachs. By the end of the module, students will be able to apply strategic financial management techniques to support effective business decisions and competitiveness.

• Understanding cost system and its classification

  Self-paced pre-recorded learning content on this topic.

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

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• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

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• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Strategic Financial Management

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This module provides an in-depth understanding of advanced research methods used in business and management studies. It covers quantitative, qualitative, and mixed-method research designs for addressing complex organizational challenges. Learners will explore data collection, statistical analysis, and interpretation techniques using real-world business scenarios. The module also emphasizes research ethics, validity, reliability, and critical evaluation of academic literature. By the end of the module, students will be able to design, conduct, and critically analyze advanced business research projects to support strategic decision-making.

• Research Philosophies and Principles

   

• VIDEO - Overview of the Research Onion

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• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

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• Developing conceptual Framework

  Self-paced pre-recorded learning content on this topic.

• PDF - How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Advanced Business Research Methods

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This module explores the structure, strategy, and operations of global business enterprises in an international context. It focuses on international trade, cross-border investment, and the challenges of operating in multiple markets. Learners will examine strategies for market entry, global supply chain management, and risk mitigation. The module also analyzes practices of multinational corporations such as Apple and Toyota. By the end of the module, students will be able to evaluate and develop strategies for successfully managing businesses in the global marketplace.

• Globalization and Economic Development

   

• Nature of Multinational Enterprises & Their Role In Globalisation

   

• Understanding International Business Systems

   

• Business of Foreign Markets and Their Impact on Business Decisions

   

• Understanding Economic Blocks and Consequences of this Development

   

   

• Global Business Enterprises

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This module provides an overview of e-commerce concepts, strategies, and technologies in the digital economy. It focuses on online business models, digital marketing, payment systems, and supply chain management. Learners will explore website design, user experience, and data analytics to optimize e-commerce performance. The module also examines practices of leading e-commerce companies such as Amazon and Alibaba. By the end of the module, students will be able to develop, manage, and evaluate successful e-commerce strategies for competitive advantage.

• Recognizing the Network Infrastructure and Mobile Commerce

  Self-paced pre-recorded learning content on this topic.

• Introduction to E-commerce Management

  Self-paced pre-recorded learning content on this topic.

• Managing the E-Enterprise

   

• Realizing E-Business Strategy and Implementation

   

• Appraising E-commerce System

   

• Recognizing the Legal and Security Framework of E-commerce

   

• E-Commerce

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This module explores the principles and practices of managing businesses in a global environment. It focuses on international trade, cross-cultural management, and global strategic decision-making. Learners will examine market entry strategies, global supply chains, and risk management in multinational operations. The module also analyzes practices of global corporations such as Unilever and Samsung. By the end of the module, students will be able to develop and implement strategies for effectively managing international business operations.

• International Business Environment

   

• Managing International Trade

   

• Strategic Approach To International Business

   

• International Business Operations

   

• Organisational Structures In International Business

   

• International Business Management

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This module explores marketing strategies and practices in an international context. It focuses on understanding global markets, cultural differences, and consumer behavior across countries. Learners will examine international market entry strategies, branding, and global marketing mix adaptation. The module also analyzes approaches used by multinational companies such as Coca-Cola and Nike. By the end of the module, students will be able to design, implement, and evaluate effective international marketing strategies.

• International Marketing Distribution

  Self-paced pre-recorded learning content on this topic.

• International Marketing Environment

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication Strategy and Planning

  Self-paced pre-recorded learning content on this topic.

• Nature and Scope of International Marketing

  Self-paced pre-recorded learning content on this topic.

• Trade Distortion and the Marketing Barriers

  Self-paced pre-recorded learning content on this topic.

• INTERNATIONAL MARKETING

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The thesis is a capstone research project that allows students to investigate a complex business issue in depth. Students apply critical thinking, research skills, and theoretical frameworks to solve real-world challenges. The process includes proposal development, literature review, data collection, analysis, and reporting. It culminates in a scholarly, professionally presented dissertation aligned with strategic business objectives