The Socioeconomic and Legal Environment module explores how economic conditions, social factors, and legal frameworks impact business operations. It covers economic indicators, social trends, business law, and regulatory compliance, with a focus on global trade, ethics, and governance. The module prepares learners to analyze these environmental influences on business strategies and decisions. Case studies offer practical insights into navigating socioeconomic and legal challenges.

• Understanding Socioeconomics Factors and their Impact on Business

   

• Understanding the Socio-economic Dynamics and Obligations of a Business

   

• Socio-economic Rights, Economic Crisis, and Legal Doctrine​

   

• Understanding the Governance and Legal Framework of Business Environment

  Self-paced pre-recorded learning content on this topic.

• Contractual Dynamics of the Business Environment

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• Socio-economic and Legal Environment

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The Accounting and Finance module covers key concepts in financial reporting, analysis, and decision-making. It includes foundational accounting principles, such as preparing financial statements (balance sheet, income statement, cash flow), budgeting, and cost management. In finance, topics include investment analysis, capital budgeting, financial markets, and risk management. This module aims to equip learners with the skills to interpret financial data, manage resources effectively, and support strategic business decisions.

• The Dynamics of Variance and Differential Analysis

  Self-paced pre-recorded learning content on this topic.

• Understanding Master Budgeting

   

• Understanding Variable Costing Analysis

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• Understanding Cost Volume Profit Analysis

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• Introduction to Managerial Accounting

   

• Accounting and Finance

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The Marketing and Marketing Management module focuses on strategies for creating, communicating, and delivering value to customers. Key topics include market research, consumer behavior, segmentation, targeting, and positioning. It also covers the marketing mix (product, price, place, promotion), digital marketing, and brand management. Learners gain skills to analyze market trends, develop effective marketing plans, and adapt to changing consumer needs and competitive landscapes. This module prepares students to make data-driven marketing decisions and create impactful campaigns.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

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• Understanding the Extended Marketing Mix

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• Understanding External and Internal Environment for designing a market plan

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• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

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• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

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• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

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• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

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• Segmenting And Targeting Strategies

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• Fundamentals of Branding

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• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

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• RESEARCH - Market entry strategies of passenger carmakers

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• Understanding Brand Identity Personality And Positioning

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• Concepts in Digital Branding

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• Marketing and Marketing Management

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The Human Resources Management and Management Skills module covers essential HR functions and leadership skills for effective team and organizational management. Topics in HR include recruitment, talent development, performance management, compensation, and labor relations, emphasizing how to attract, retain, and develop a skilled workforce. Management skills focus on leadership, communication, decision-making, conflict resolution, and emotional intelligence. This module equips learners with tools to manage people effectively, foster a positive work culture, and align HR practices with organizational goals.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

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• Contributions of HRM

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• Business Dynamics Concerning The Human Resource Strategy

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• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

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• Fundamentals Of Human Resource Plan

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• Legal And Ethical Requirements Of Human Resource Policies

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• Human Resource Management And Organisational Strategy, Structure And Culture

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• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

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• Case Study - Answering the Phone (Training and Development)

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• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

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• Organisational Theory Underpinning Human Resource Management

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• Leadership Practices In An Organisational Context

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• Strategic Leadership And Organisational Development

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• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

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• Human Resources Management and Management Skills

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The Business Strategy module explores frameworks and tools for crafting, implementing, and evaluating organizational strategies to achieve competitive advantage. Key topics include strategic analysis, vision and mission formulation, competitive positioning, and resource allocation. It covers strategic planning processes, industry analysis, and approaches for adapting to market dynamics and technological changes. Through case studies and practical applications, learners develop skills to make high-level decisions, assess risks, and steer organizations towards long-term success.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

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• CASE STUDY - Staying ahead in a competitive environment

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• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

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• Understanding The Relationship Between Corporate, Business & Operational Strategies

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• Understanding Strategic Models & Tools

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• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

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• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

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• CASE STUDY - Ethics and CSR at Honda

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• Understanding organisational strategic change management

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• Implementing Strategic Plan

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• Business Strategy

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This module explores the essential principles and techniques of marketing communication, focusing on how to effectively convey brand messages, engage target audiences, and drive customer loyalty. Students will examine various communication channels—including digital, social media, and traditional advertising—and learn to create integrated marketing strategies that resonate across diverse markets. Through case studies and practical applications, this module prepares students to design and execute impactful campaigns that align with brand identity and strategic goals, enhancing overall market presence and customer engagement.

• Introduction to Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Consumer Decision Making & Marketing Communication

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• Marketing Communication Strategy and Planning

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• Strategic Role of Branding in Marketing Communication

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• Conceptual Construct of Marketing Communication

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• MARKETING COMMUNICATION

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The Graduation Project module is a capstone experience where students apply their knowledge and skills to a real-world business challenge or research topic. Students identify a relevant issue, conduct in-depth research or analysis, and develop a solution or strategy, often in consultation with a mentor or advisor. This project emphasizes critical thinking, problem-solving, and practical application, culminating in a comprehensive report and presentation. The goal is to demonstrate mastery in a specific area of study and readiness for professional or academic advancement.