This module explores the formulation, implementation, and evaluation of business strategies to achieve competitive advantage. Students examine industry dynamics, strategic positioning, and innovation-led growth. Case-based learning encourages critical evaluation of global strategic decisions. Emphasis is placed on sustainability, agility, and long-term value creation.

• CASE STUDY - Strategic Management Approach by TESCO

  Watch this video to gain further insight.

• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Staying ahead in a competitive environment

  Downloadable material to advance your understanding of this module.

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

  Watch this video to gain further insight.

• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

  Self-paced pre-recorded learning content on this topic.

• Understanding The Relationship Between Corporate, Business & Operational Strategies

  Self-paced pre-recorded learning content on this topic.

• Understanding Strategic Models & Tools

  Self-paced pre-recorded learning content on this topic.

• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

  Self-paced pre-recorded learning content on this topic.

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Ethics and CSR at Honda

  Downloadable material to advance your understanding of this module.

• Understanding organisational strategic change management

  Self-paced pre-recorded learning content on this topic.

• Implementing Strategic Plan

  Self-paced pre-recorded learning content on this topic.

• Strategic Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module focuses on leading organizations through change, uncertainty, and growth. Students explore leadership theories, ethical decision-making, and visionary thinking. The course highlights strategic influence, negotiation, and stakeholder engagement. Emphasis is placed on values-driven leadership and transformation.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - King of the Hill

  Downloadable material to advance your understanding of this module.

• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Google builds the perfect team

  Watch this video to gain further insight.

• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

  Downloadable material to advance your understanding of this module.

• Strategic Leadership

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

Students examine how HR strategies align with organizational objectives and enhance workforce performance. Topics include talent acquisition, performance management, employee relations, and workforce planning. The module emphasizes ethical practices and diversity in global HR contexts. Technology-driven HR and data analytics are also explored.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

  Watch this video to gain further insight.

• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

  Watch this video to gain further insight.

• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Strategic Human Resource Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module equips students with advanced knowledge of market analysis, branding, and customer-centric strategies. Learners explore digital transformation, global marketing trends, and competitive positioning. Emphasis is placed on value creation and marketing innovation. Real-world cases offer insight into consumer behavior and strategic marketing planning.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

  Watch this video to gain further insight.

• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

  Watch this video to gain further insight.

• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Strategic Marketing

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This module focuses on financial strategies that support long-term business growth and sustainability. Students explore capital structure, investment appraisal, risk management, and value creation. It integrates theory with practical tools for strategic financial decision-making. Global financial markets and ethical finance are also examined.

• Understanding cost system and its classification

  Self-paced pre-recorded learning content on this topic.

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

  Watch this video to gain further insight.

• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

  Watch this video to gain further insight.

• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Strategic Financial Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module develops students’ skills in designing and conducting business research with academic rigor. It covers qualitative and quantitative methods, data analysis, and interpretation techniques. Students learn to formulate research questions aligned with real-world business challenges. The focus is on ethical, evidence-based inquiry that supports strategic decision-making.

• Research Philosophies and Principles

   

• VIDEO - Overview of the Research Onion

  Watch this video to gain further insight.

• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

  Watch this video to gain further insight.

• Developing conceptual Framework

  Self-paced pre-recorded learning content on this topic.

• PDF - How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Advanced Business Research Methods

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module provides a comprehensive introduction to the principles and practices of project management. It focuses on the key stages of the project lifecycle, including initiation, planning, execution, monitoring, and closure. Students will learn how to manage project scope, time, cost, quality, and risks effectively. The module also emphasizes leadership, teamwork, and stakeholder communication in project environments. By the end of the module, students will be able to apply project management tools and techniques to successfully plan and deliver projects.

• Principles and Concepts in Project Management - N

   

• Roles and Responsibilities of a Project Manager - N

  Self-paced pre-recorded learning content on this topic.

• VIDEO - Project Managers at work

  Watch this video to gain further insight.

• Project Feasibility and Risk Management - N

  Self-paced pre-recorded learning content on this topic.

• Project Financing Options - N

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Developing a Project Management Office in the Department of Energy

  Downloadable material to advance your understanding of this module.

• Project Cost Estimation - N

  Self-paced pre-recorded learning content on this topic.

• Project Management Methodologies - N

  Self-paced pre-recorded learning content on this topic.

• Planning and Scheduling Effective Projects - Part 1 - N

  Self-paced pre-recorded learning content on this topic.

• Planning and Scheduling Effective Projects - Part 3 - N

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Team Management

  Downloadable material to advance your understanding of this module.

• Planning and Scheduling Effective Projects - Part 4 - N

  Self-paced pre-recorded learning content on this topic.

• Monitoring and Controlling Mechanism in Project Management - N

  Self-paced pre-recorded learning content on this topic.

• Conflict and Crisis Management in Projects - N

  Self-paced pre-recorded learning content on this topic.

• Closing and Reviewing Projects - N

   

• VIDEO - Quality Assurance/Quality Control - Case Study

  Watch this video to gain further insight.

• Project Documentation and Quality Control Mechanisms - N

  Self-paced pre-recorded learning content on this topic.

• Project Communication Plan - N

  Self-paced pre-recorded learning content on this topic.

• Project Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module provides an introduction to the principles and practices of business management in contemporary organizations. It covers key areas such as planning, organizing, leading, and controlling business activities to achieve organizational goals. Students will explore management functions, decision-making processes, and strategic thinking in dynamic business environments. The module also emphasizes leadership, teamwork, and effective communication skills. By the end of the module, students will be able to apply management concepts to improve organizational performance and achieve sustainable success.

• VIDEO - Course Structure and Assessment Guidelines

  Watch this video to gain further insight.

• Navigating the MSBM Study Portal

  Watch this video to gain further insight.

• Interacting with Lectures/Learning Components

  Watch this video to gain further insight.

• Understanding Entrepreneurship and Business Structure

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Functions 1

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Functions 2

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Environment and Relationships

   

• Planning for and Operating a Business

   

• Business Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

This module explores the principles of leadership and the dynamics of organizational behaviour in modern workplaces. It focuses on understanding individual and group behaviour, motivation, communication, and decision-making within organizations. Students will learn about different leadership styles, organizational culture, and strategies for managing change effectively. The module also emphasizes the development of interpersonal skills and ethical leadership practices. By the end of the module, students will be able to apply leadership and organizational behaviour concepts to enhance team performance and organizational effectiveness.

• A Review of Organizational Theories

   

• Leadership and Organizational Behaviour

  Self-paced pre-recorded learning content on this topic.

• Organizational Change, Behaviour & Culture

  Self-paced pre-recorded learning content on this topic.

• Organization System Thinking and Structure

  Self-paced pre-recorded learning content on this topic.

• Leadership and Organizational Behaviour

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This module introduces the fundamental concepts and practices of operations management in organizations. It focuses on the planning, design, and control of production and service processes to ensure efficiency and quality. Students will learn about resource management, process improvement, supply chain coordination, and performance measurement. The module also explores how operations strategies support organizational goals and competitive advantage. By the end of the module, students will be able to apply operations management techniques to improve productivity and operational effectiveness.

• Inventory Management

  Self-paced pre-recorded learning content on this topic.

• Quality Assurance and Control

  Self-paced pre-recorded learning content on this topic.

• Supply Chain Management

  Self-paced pre-recorded learning content on this topic.

• Understanding Recycling and Waste Management

  Self-paced pre-recorded learning content on this topic.

• Role of Operations in Business Activities

  Self-paced pre-recorded learning content on this topic.

• Operations Management

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

The thesis is a capstone research project that allows students to investigate a complex business issue in depth. Students apply critical thinking, research skills, and theoretical frameworks to solve real-world challenges. The process includes proposal development, literature review, data collection, analysis, and reporting. It culminates in a scholarly, professionally presented dissertation aligned with strategic business objectives