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The current competitive landscape demands a strong focus on marketing for the success of modern organizations. New technologies have introduced more advanced and nuanced marketing techniques, but have also made it challenging for marketers to identify and implement the most appropriate approaches for a given context. A high level of expertise in luxury branding and brand value management is required to optimize marketing functions to target potential customers and improve the experiences of existing clients.
At MSBM, our research-oriented MSc in Marketing program will enrich your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable for contemporary business dynamics. By completing our program, you will develop advanced analytical and technical skills that will enhance your chances of lasting engagement with employers and industry specialists.
Our all-inclusive course content is designed to develop and hone your skills at the strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business frameworks.
The following are the educational objectives of our program:
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.
English Language Proficiency:
Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
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Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
The course aims to equip the learner with the essential technique used to strategize for research design.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
The current competitive landscape demands a strong focus on marketing for the success of modern organizations. New technologies have introduced more advanced and nuanced marketing techniques, but have also made it challenging for marketers to identify and implement the most appropriate approaches for a given context. A high level of expertise in luxury branding and brand value management is required to optimize marketing functions to target potential customers and improve the experiences of existing clients.
At MSBM, our research-oriented MSc in Marketing program will enrich your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable for contemporary business dynamics. By completing our program, you will develop advanced analytical and technical skills that will enhance your chances of lasting engagement with employers and industry specialists.
Our all-inclusive course content is designed to develop and hone your skills at the strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business frameworks.
The following are the educational objectives of our program:
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Watch this video to gain further insight.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Watch this video to gain further insight.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Downloadable material to advance your understanding of this module.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
The course aims to equip the learner with the essential technique used to strategize for research design.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
Self-paced pre-recorded learning content on this topic.
Self-paced pre-recorded learning content on this topic.
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
You are required to hold, at minimum, a recognised bachelor's degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this by submitting a CV, portfolio, and/or personal statement.
English Language Proficiency:
Our programs are conducted in the English language. As such, you must demonstrate proficiency in the English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
Pay once and access your programme immediately.
Every expert was once a beginner. Take the step that changes everything.
We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. Known to offer one of the best Master's distance learning courses in Lagos, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programmes and on campus.
FOR MORE INFORMATION YOU CAN BOOK AN E-SESSION WITH US THROUGH THE INQUIRY FORM SECTION.
Gain an accredited online Master's through our online course in Lagos which is recognized and accepted worldwide.
Get as much as 60% scholarship on our online Master's courses.
All modules are assessed via submitted assignments - there are no exams to write.
You can pre-structure your preferred payment option. Pay in easy instalments.
Celebrate your success by having your graduation on campus.
Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization
Visit our FAQ page or get in touch with our Study Advisors. You can also find information about the application process under our Become a Student page.
*Available Mon-Fri 09:00 AM - 05:00 PM WAT
Use the online learning resources collection provided by MSBM to unlock knowledge.
Building a business is hard. Training and getting the best out of your employees shouldn't be.
Building a business is hard. Training and getting the best out of your employees shouldn't be.
Register to join our online learning platform by filling out our inquiry form.
Make available all necessary academic credentials on your student portal.
The admissions panel will next evaluate your application. When you meet the requirements, a letter of offer confirming your enrollment in the program will be made public.
The tuition must be paid within the allotted time frame. Greetings on your enrollment!
Attend lectures on your student portal and join our live webinar classes.
Login into your student portal to take your quiz and assignment..
Receive your globally recognized and WES evaluated certificate.
You will receive a degree certificate from MSBM and the Partner University.
Complete several modules ranging from Business Leadership and Managing People.
Obtain a degree without necessarily leaving your country.
25,017 VERIFIED REVIEWS
"Very interesting course with good examples to illustrate the ideas. The content is explained in a clear way"
"First of all, I would like to thank the MSBM team's for this course is designed to help me and how to use it for my life experiences. Second of all, this cours..."
"Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some..."
"It was a very helpful course for me and helped me push my process of thinking in an other dimension."
"Practical, real time information shared to guide my thoughts in how to apply in daily experiences. "
"The course is definitely informative, easy to complete, and applicable to any field of work. Since the ability to think critically is one of the essential skill..."
