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May 7, 2021
This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.
We are a world class business school located in the heart of London, Dubai, Muscat and Lagos.
We are one of the fastest growing British business schools with a stylish blended
learning model that is both online and on campus.
An organization without a strategy is like a ship without a rudder. How can organizations continue to provide exceptional value to stakeholders and customers if they are not clear on where they are heading and how they will get there? The answer is they can't. This is where the role of strategy becomes essential. The strategy is about setting ambitious goals, understanding the surrounding current and future environment and providing a sense of direction for the organization.
In this course, we will cover the 7 steps of the strategy management process, starting with the 'thinking' components of strategy, moving into the ‘analysis’ and 'planning' components and ending with 'execution'. At the end of the course, participants will be able to implement or improve the strategic process at their organizations to reach their vision and achieve their mission.
The course enables participants to practice the development of each of the strategic management steps. They will act as organizational managers in developing each strategic component for an organization of their choosing.
The most important strategy tools and frameworks will be discussed and put into practical use during the course.
By the end of the course, participants will be able to:
Who should attend?
All managers and senior professionals who are involved in influencing, formulating or supporting the long term planning and strategy of their department or organization, as well as those who are responsible for linking, measuring and improving the performance of the organization, including:
- Strategy or performance management professionals
- Balanced scorecard managers
- Business unit and department managers
- Business analysts.
Day One: Strategic Thinking, Planning and assessing Strategic Choices
The strategic management process
Strategic thinking versus strategic planning
Benefiting from strategic management
Myths about strategy
The 3 primary goals of competitive strategy
Porter's generic competitive strategies
Innovating in the industry value chain
Developing a competitive advantage
Day Two: Analysis of the Environment
Porter's 5 forces
Creating and capturing value
Conducting a SWOT analysis
Internal strengths of an organization
Internal weaknesses of an organization
Fundamentals of the PEDESTL framework
Succeeding in strategic analysis
Day Three: Vision, Mission Statements & Values
Using vision and mission statements
Definition of vision statements
Formulating vision statements
Definition of mission statements
Formulating mission statements
Embracing organizational values
Communicating the vision, mission, and values
Day Four: Strategic Objectives, KPIs and Targets
Ensuring strategic alignment in the organization
Developing effective strategic objectives
Using the Balanced Scorecard (BSC)
Using Key Performance Indicators (KPIs)
Characteristics of the right KPIs
Developing different types of KPIs
Setting SMART targets
Day Five: Developing Operating Plans
Cascading from vision to action plans
Criteria for effective action plans
Developing strategic initiatives
Developing departmental plans
Managing the execution of strategy
KPI dashboard reporting