BBA In Business Management
BBA (Hons) in Business Management
This programme provides a comprehensive foundation in business principles, emphasizing effective communication, people management, and customer engagement strategies. Students will develop critical skills to analyze business environments, make informed financial decisions, and design innovative marketing plans. The curriculum integrates global business operations, sustainability, and strategic management to prepare graduates for the challenges of modern enterprises. Research and analytical tools are emphasized to foster data-driven decision-making. By completing this program, students are equipped to thrive in dynamic and competitive markets. Level 3, level 4, level 5, and level 6 each consist of 120 credits. The programme requires the completion of 480 credits.
Course Details
Students will learn to tailor communication strategies for professional business contexts, fostering clear and impactful interactions. The program explores people management, customer service enhancement, and the development of sustainable marketing strategies. Financial analysis and decision-making tools are integrated to support organizational growth and sustainability. A focus on global business operations, research skills, and leadership principles ensures students are prepared for cross-functional roles in evolving markets. The programme requires the completion of 480 credits.
Business management learning outcomes:
- Demonstrate effective communication skills tailored to diverse business contexts, ensuring clarity and professionalism in interactions.
- Analyze the dynamics of the business environment to identify opportunities and challenges impacting organizational success.
- Develop people management strategies to enhance team performance and employee engagement in various organizational settings.
- Evaluate customer service approaches to improve customer satisfaction and foster long-term business relationships.
- Apply financial principles to analyze business performance and make informed decisions to ensure organizational sustainability.
- Design marketing strategies based on customer insights and market trends to drive business growth and brand recognition.
- Conduct in-depth research to inform decision-making and produce structured, evidence-based business reports.
- Assess global business operations and cultural influences to devise strategies for effective cross-border management.
- Develop strategic frameworks that align organizational objectives with sustainable business practices in competitive markets.
- Integrate principles of leadership and team management to inspire innovation, resolve conflicts, and achieve organizational goals.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to
MSBM accreditation in about us for more details.
University Progression
University Top-up
On completion of this course, students have the opportunity to be awarded with a bachelor's degree programme from the Rusford Business School, Switzerland.
Entry Requirements
For entry into Level 3, 4, 5 and 6 Diploma in Business Management, learners must possess the following:
* Relevant/Local Board of Examination Result in your Country, which must include at least 5 'C' Grades in English and 4 other subjects.
* Mock Examination Result can also be accepted for initial Conditional Admission, pending the release of the Board of Examination Result. (This is assessed on a case by case basis)
* Learner must be 18 years or older at the start of the Course.
OR
* Mature Learners (21 years or older) with work experience in supervisory, leadership or management roles. (This is assessed on a case by case basis).
Course Modules
This module provides the most critical information about the study course and assignment submission.
The module explores the factors influencing businesses, including economic, social, political, and technological environments. It provides insight into how businesses adapt to dynamic external conditions.
This module focuses on developing communication skills essential for effective business interactions. Students will learn to write business reports, presentations, and engage in professional conversations.
This module covers the essentials of managing teams, employee motivation, and conflict resolution. It aims to equip students with practical people management strategies for a variety of organizational settings.
Students will learn the principles and techniques for delivering excellent customer service. The module emphasizes the importance of customer satisfaction and retention strategies in a competitive market.
This module introduces students to financial concepts relevant to business management. Topics include financial statements, budgeting, and financial decision-making.
Focused on key marketing principles, this module covers market analysis, consumer behavior, and the development of marketing strategies. It helps students understand how to position and promote products effectively.
This module is designed to develop students' academic writing and research skills. It emphasizes critical thinking, sourcing credible information, and presenting research findings clearly.
The module explores the core operations of a business, including supply chain management, production, and process optimization. Students will learn to streamline business operations to enhance efficiency and profitability.
Students will explore effective business communication strategies, focusing on both verbal and written forms. The course covers communication in meetings, presentations, and cross-functional teams.
This module covers the fundamental concepts of finance and accounting, including financial statements, budgeting, and cost analysis. It equips students with the skills needed to assess financial performance.
This module introduces global business concepts, such as international trade, cultural differences, and global market dynamics. Students will examine how businesses can operate successfully in a globalized environment.
This module focuses on leadership styles and the skills needed to manage and motivate teams. It includes practical approaches to developing high-performing teams and leading them through challenges.
This module provides an overview of key business laws, including contract law, employment law, and corporate governance. It helps students understand the legal environment businesses operate in.
Students will undertake a significant research project related to business management. The module emphasizes research methodology, data analysis, and the presentation of findings.
This module explores the process of launching a business, from idea generation to market entry. Students will develop business plans, strategies, and financial forecasts for a new venture.
The module focuses on financial analysis techniques and decision-making tools. Students will apply financial data to assess investment opportunities and manage financial risk.
This module covers advanced leadership theories and practical approaches to managing teams effectively. It includes strategies for motivating employees and fostering a positive organizational culture.
Focused on financial decision-making, this module covers cost analysis, budgeting, and financial reporting. Students will learn to use accounting data to support management decisions.
This module focuses on HR management strategies, including recruitment, employee development, and performance management. It emphasizes aligning HR practices with organizational goals.
Students will gain an understanding of strategic marketing management from a managerial perspective. The course covers market segmentation, branding, and customer relationship management.
This module explores strategies for managing and improving operational processes. Students will learn about supply chain optimization, process design, and quality control to ensure efficient business operations.
The module covers the foundational principles of strategic management. It explores how businesses formulate strategies to achieve long-term success and competitive advantage.
This module examines sustainability in business operations, focusing on ethical practices, environmental impact, and social responsibility. Students will learn to integrate sustainability into business strategies.
The module covers the strategic role of HR in achieving business goals. Topics include workforce planning, talent management, and aligning HR strategies with organizational objectives.
Workshops
Workshops are conducted by live webinars for online students.
Classroom workshops are available if there is a local branch in your country. Speak our course advisors on this subject.
Visa Requirements
There is no Visa requirement for this programme.
