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    Tuition £ 13,140 £ 7,300
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    Instalment Option £ 7,300
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    Duration 1 Week
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    Pedagogy Classroom


19th - 24th March, 2023




Hilton Hotel, Al Habtoor City, Dubai, United Arab Emirates

Special Executive Masters Programme (S.E.M.P)

This programme is geared at enhancing working executives' careers. The SEMP is an encapsulated Senior Management Programme for the High Performance Managers and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

What makes us different ?

We are a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset.

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Programme Impact

Your opportunities just went global

Be open to change, innovation and big thinking. To new experiences and diverse perspectives.

We offer a rich and innovative portfolio of in-person programmes, and a selection of online courses in a range of innovative formats.

Who attends?

This programme is ideal for for the High Performance Managers, CEOs, Founders, COOs, Entrepreneurs and Directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

How to Apply

Submit your application through our online application form.

Wait for feedback from the admissions team within 48 hours.

One week of Learning, Luxury and Leisure

Short Executive Programme for Globally-Focused Leaders


5-Star Hotel



Yacht Cruise Party

Study Pack

Case Studies


Prepare for an exciting experience

Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

The SEMP makes all the difference

Why is it that some leaders inspire success, while others struggle to motivate their people? Why do some organisations thrive where others fail? Most importantly, how can any of us be certain our organisations will survive an uncertain future?

Leading Businesses into the Future offers leaders new insights into these questions, with a ground-breaking blended format that offers both a comprehensive review of your organisation and expert-led sessions on how to succeed in the modern economy.


Discover the actions leaders must take to unite their people around meaningful work and steer their organisations to sustainable success.


Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.


Gain the tools to build a positive environment with evidence-based techniques from our faculty and distinguished guest speakers.

We help you create the leaders of tomorrow for your organisation. Drive your business towards growth with employee development. Our programs are designed to identify, train and help develop the necessary skills for your employees.

This programme has an emphasis on developing global perspectives to ensure that participants are well prepared for the unique challenges of leading and innovating in an ever-changing, international business environment.


Discover different stages of team development and leadership styles needed to move them toward success.


Your employees gain practical insights from industry-wide leaders about team development.

Business Law

Looking to improve you and your staff members’ knowledge of business law? MSBM for Business is the right platform for you. Get access to various levels of trainings including diplomas, advanced professional certificates, and degrees. Sign up today.

Health & Psychology

Health and psychology are two distinct fields that demand constant upskilling to stay relevant. Therefore, if you run a health or psychology firm, it is a must to continually upskill your employees. Thankfully, that’s why we are in business- to provide a platform where you can get world-class training from the comfort of your home or office.

Sales and marketing

Sales and marketing are the heartbeats of organisations that want to enjoy massive success. So, investing in your sales and marketing team is core. Sign up on MSBM for Business to give your sales and marketing teams access to a huge repository of courses that will position them to become top marketers and indefatigable sales people.

Who attends the SEMP?

Frequently Asked Questions

How to apply

Complete your application now to secure a seat at the SEMP programme.

Apply now

Not ready to apply? Learn more about the programme

We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.

We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.

Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.

The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.

If you have any more questions, please read our FAQs here.

Read our full terms and conditions.

Why Dubai?

A hyper-connected pro-business hub, Dubai delivers efficiency, security and a forward-looking ecosystem for accelerated growth.

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Learn fast
Online courses with compact learning chapters enable you to learn business skills faster than ever.
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Study Online
Get access to online study materials. All courses are 100% online and self-paced.
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Global community
No conventional requirements needed, our courses are open to all ages, professions and citizenship.









Learn more about the programme

Course Overview

The Special Executive MBA Programme is an encapsulated Senior Executive Management Programme “SEMP MBA” for high-performance managers and directors who work in critical roles and need an intensive course to cover the key areas that drive success and profit in business today.

Individuals within Companies are full of creative ideas for Business Success. Turning these ideas into results needs a better vehicle; a process and a way of thinking to structure the thoughts of those aspiring to become a truly High-Performance Manager.

About the Special Executive Masters Programme

The MSBM Special Executive Masters Programme is short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive Programme. This Programme is suitable for successful professionals or specialists in the private, public or non-profit making sectors that have new management responsibilities and need to quickly expand their management knowledge.

The (SEMP) Programme serves as a refresher course for those who have had their Masters a long time ago and need a quick reminder or as an academic update while it serves as a crash Programme for those very experienced professionals who never made time out for their masters yet they require the academic and practical relevance of this masters’ experience. It is a good Programme for individuals who are newly promoted to the managerial post, the program enables them to acclimatize to the new position as well as help them intake the right decisions.


In this vital training we will help you to better understand your business or business area, make solid decisions and then implement those decisions for business and personal success:
1. Understand the business

Get thorough insight into your business from its many different dimensions
Discover the different options open to you for achieving business objectives and targets
For each business issue – appreciate the links between the different functional areas
2. Make decisions

Decide or propose a decision with conviction and confidence
Plan for improvement and success – clear logical and coherent planning
Be committed and get a commitment from others on the decisions and plans
3. Implement improvement changes

Having understood and decided, go to ‘action’ with greater confidence; manage the constraints and opportunities in Business
Manage and lead individuals and teams in making it all work
Measure the progress of your actions and adjust the course to remain on target
4. Turning the learning into results – your business case

During the programme, we will cover many tools, techniques and concepts. Their true value, however, is in being able to apply them to your real business.

Who should attend?

The Programme is designed for any senior manager or director, who is in a general management role or fast approaching such positions.

The reasons given by previous Delegates for attending the Programme include:

- Promotion to 'generalist' roles from functional specialization
- Contributing to the growth of my organization
-Guiding my company to profitability
-Personal career development
-A 'taster' before embarking upon an Academic MBA Programme
-Broadening of business expertise for those from the public and non-profit sectors
-Personal recommendation by previous Delegates.

People that Attended the Previous Programme are:
  • Business Leaders
  • Financial Institutions Executives
  • Oil and Gas Companies Executives
  • HR Managers, Financial Advisors
  • International Realtors
  • Importers and Exporters
  • Multinational Companies Executives
  • Regulatory and Government Organization

In workshop teams, you will choose a real business to start-up, grow or acquire. Each evening we will apply the techniques learned to this business idea through to planning.
In this way, the conversion from learning to usage is more certain and provides a fun way to learn.
Day 1 - Knowing your market and business environment (Business Strategy)

What is Strategy?
The Planning Process
Understanding the potential and risks from external and internal business environments
Analyzing the market as the best source for strategic opportunities
How to develop strategies that differentiate us from the crowd
Gathering and appraising the strategic options
Articulating a vision for the business
Using tools and techniques such as Porter's 5 Force field analysis

Day 2 - The routes to growth and Success (Marketing Management)

What is marketing all about?
How marketing fits into the rest of the organization
The external marketing environment - analytical tools and techniques
Marketing strategy
Segmentation, positioning and targeting
Establishing the marketing mix - Beyond the 4 P's to the 7 P's of marketing
Marketing Communications - Managing the promotional campaign
Price, product and distribution channels
Drawing up the marketing plan
Implementation, monitoring and control

Day 3 - Business Viability & Financial Strenght (Financial Management)

Financial Accounts - users and uses of financial information
Financial statements - analysis and interpretation, internal and external measures
Company Accounts - Facts or Fiction
Understanding the Financial Press
Management Accounts - Costing and Pricing, Product Profitability and Management Information
Financial Management - future decisions, discounted cash flow, IRR, payback period

Day 4 (Part 1)- Managing the vital resource (People Leadership and People Management for Senior Managers)

Communication principles and managing tough decisions
- Lifting our personal barriers to success
- Communication at its best
- Handling challenging management situations
- How to deal with different types of people

Situational leadership and upward management
- Understanding your personal leadership style, areas to build on and to improve
- Applying the right style to every management situation
- Upward Management

Day 4 (Part 2) - Making it all happen (Strategic Planning)

- Assimilating the business analysis from the preceding days and applying the tools of business strategy
- Finalizing the corporate Mission, Vision, Objectives, Strategies and Planning through to operations and marketing plans
- Demonstrating the financial viability of the plan and decisions
- P & L Projections
- Making the best case - getting the plan accepted

All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details.

There is no strict Academic Requirement for this Programme as it is a Non-Credit Bearing Programme. However, Students are expected to have working experience as a Team Lead, Supervisor or Manager.



Please check with your Country’s Ministry of Foreign Affair to know if you require a UAE VISA to come into the country. 

If you require a UAE Visa, kindly send down the following documents:

- Online Registration on the MSBM Online Study Portal
- Scanned copy of your International Passport Data Page.
- E-copy of your Passport Photograph.

Your Visa and Hotel Confirmation Slip, (if handled by us) along with your Joining Instructions would be sent to you before the program commences.

SEMP Dubai Sample Certificate

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Get your course certificate
You will receive a highly valued digital certificate at the end of each course.
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Learn Practical Business Modules
Complete several modules ranging from Business Leadership and Managing People.
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Meet Global Executives
Meet world class Business Executives globally as you study the SEMP.

Connect. Collaborate. Create.

Internationally-renowned faculty. An exceptional student cohort. Challenge your perspectives and develop the skills to lead with confidence.

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