MSc in Strategic Marketing - Advance Entry (level 7) in Coast 2022

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    Tuition KES 1,525,737 KES 897,492 Limited time offer
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    12 Instalments KES 127,145
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    Duration 12 Months
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    Pedagogy Online
MSc in Strategic Marketing - Advance Entry (level 7) in Coast 2022
Discount Icon KES 1,525,737 KES 897,492
Limited time offer

What makes our business school different?

We are a world class business school located in the heart of London, Dubai, Muscat and Lagos. Known to offer one of the best Master's distance learning courses in Coast, we are one of the fastest growing British business schools with a stylish blended learning model that includes both online degree programs and on campus.

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UK Accredited Master's Programs

Gain an accredited online Master's through our online course in Coast which is recognized and accepted worldwide.

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Low Fees

Get as much as 60% scholarship on our business courses. We offer the lowest fees on our online Master's courses.

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100% Assignment Based

All modules are assessed via submitted assignments - there are no exams to write.

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Easy Payment Structure

You can pre-structure your preferred payment option. Pay in easy instalments.

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Graduate In London

Celebrate your success by completing your undergraduate or postgraduate by having your graduation in London.


Dual Qualifications

Earn an Master's Degree + International Postgraduate Diploma in Relevant Specialization

Learn more about the programme

Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months
MA in Strategic Marketing (TopUp) -                   3- 6 Months

Credits: 180 Credits

MSc in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. 
Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The MSc in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

The MSc in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600
Guided Learning Hours (GLH) for the completed qualification and a research dissertation administered by the University of Chichester.  

Modules (120 Credits):
  1. Contemporary Issues and Principles of Marketing
  2. Consumer Behaviour and Market Communications
  3. Digital and Social Media Marketing
  4. Contemporary Challenges and Strategic Marketing
  5. Strategic Brand Management
  6. Marketing Research Project
Dissertation (60 Credits):


This module provides the most critical information about the study course and assignment submission.

Contemporary Issues And Principles Of Marketing

The aim of this unit is to develop learners’ understanding of evaluating the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing Principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.

Consumer Behaviour And Market Communications

This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications. The learners will be able to evaluate how consumer research has been undertaken and develops your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.

Digital And Social Media Marketing

This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The module examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

Contemporary Challenges And Strategic Marketing

The aim of this unit is to develop learners’ understanding of up-to-date knowledge of the business environment, competitive dynamics and know how to integrate marketing strategy into an overall business strategy. The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in highly competitive markets.

Strategic Brand Management

This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you to devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

Marketing Research Project

The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.

MSBM UK is a fully accredited institution in all branches to offer Level 4, 5, 6 and 7. The modules are written against prescribed learning outcomes defined by MSBM awarding bodies. 

MSBM is accredited by OTHM, ATHE, Qualifi. Please refer to MSBM accreditation in about us.

University Top-up

On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module.

(The course tuition fee listed above includes the top-up fee)

University Progression

Click here to see University routes and fee information for progression.

For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma


  • Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis)

Workshops are conducted by live webinars for all students.

There is no Visa requirement for this programme.
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Complete several modules ranging from Business Leadership and Managing People.

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