The IPGD in Strategic Management, Marketing & Hospitality Leadership (Level 7) is designed to develop advanced knowledge and professional competencies in strategic leadership, business management, marketing, and hospitality operations. The programme explores strategic planning, organisational development, market analysis, brand management, and contemporary hospitality practices. Learners develop the ability to evaluate complex business challenges, formulate effective strategies, and lead organisational transformation. It prepares professionals for senior management and leadership roles across the hospitality, tourism, marketing, and wider business sectors.
Learning Outcomes (LOs)
Upon successful completion of this programme, learners will be able to:
1. Strategic Management: Critically evaluate strategic management theories, frameworks, and practices to support organisational competitiveness and sustainable growth.
2. Leadership and Governance: Demonstrate advanced leadership and decision-making capabilities in managing organisational change, performance, and strategic development.
3. Strategic Marketing: Analyse market trends, consumer behaviour, and competitive environments to develop effective marketing strategies and positioning.
4. Hospitality Leadership: Evaluate contemporary hospitality management practices, service excellence, customer experience, and operational performance.
5. Business Innovation: Formulate innovative business strategies that integrate digital transformation, entrepreneurship, and sustainable management practices.
6. Strategic Implementation: Apply critical thinking, research, and analytical skills to develop, implement, and evaluate strategic solutions to complex organisational challenges.
Programme Structure and Credits:This programme comprises 6 modules with 42 ECTS and 1 GP of 18 ECTS.