This module explores the formulation, implementation, and evaluation of business strategies to achieve competitive advantage.
Students examine industry dynamics, strategic positioning, and innovation-led growth. Case-based learning encourages critical evaluation of global strategic decisions. Emphasis is placed on sustainability, agility, and long-term value creation.

• CASE STUDY - Strategic Management Approach by TESCO

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• Analysing Business Environment and its Impact on Strategic Decision Making

   

• Understanding the External Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• Understanding The Internal Business Environment Dynamics

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Staying ahead in a competitive environment

  Downloadable material to advance your understanding of this module.

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

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• Understanding Market Situational Analysis and Organisational Position Measurement

  Self-paced pre-recorded learning content on this topic.

• Analysing The Effects Of Exiting Plans On Organisation

   

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

  Self-paced pre-recorded learning content on this topic.

• Understanding The Relationship Between Corporate, Business & Operational Strategies

  Self-paced pre-recorded learning content on this topic.

• Understanding Strategic Models & Tools

  Self-paced pre-recorded learning content on this topic.

• Analysing and deciding on the strategic options

   

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

  Self-paced pre-recorded learning content on this topic.

• Developing An Agreed Strategy Plan For New Action Plan

  Self-paced pre-recorded learning content on this topic.

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Ethics and CSR at Honda

  Downloadable material to advance your understanding of this module.

• Understanding organisational strategic change management

  Self-paced pre-recorded learning content on this topic.

• Implementing Strategic Plan

  Self-paced pre-recorded learning content on this topic.

• Strategic Management

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This module focuses on leading organizations through change, uncertainty, and growth. Students explore leadership theories, ethical decision-making, and visionary thinking. The course highlights strategic influence, negotiation, and stakeholder engagement. Emphasis is placed on values-driven leadership and transformation.

• Understanding the Principles, Concepts, and Approaches to Leadership

  Self-paced pre-recorded learning content on this topic.

• Understanding Leadership Influences: Individual, Team and The Organisation

  Self-paced pre-recorded learning content on this topic.

• Leadership and organisational performance

  Self-paced pre-recorded learning content on this topic.

• Ethical Decision Making And Organisational Value

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership

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Students examine how HR strategies align with organizational objectives and enhance workforce performance. Topics include talent acquisition, performance management, employee relations, and workforce planning. The module emphasizes ethical practices and diversity in global HR contexts. Technology-driven HR and data analytics are also explored.

• VIDEO - Human Resource Management Today - An Overview

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• Understanding the role of human resource management

  Self-paced pre-recorded learning content on this topic.

• Role of Human Resource Management Strategy in an Organisation

  Self-paced pre-recorded learning content on this topic.

• Contributions of HRM

  Self-paced pre-recorded learning content on this topic.

• Business Dynamics Concerning The Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Case Study - Real-time, authentic employee voice feedback

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• Determining Human Resource Requirements

  Self-paced pre-recorded learning content on this topic.

• Fundamentals Of Human Resource Plan

  Self-paced pre-recorded learning content on this topic.

• Legal And Ethical Requirements Of Human Resource Policies

  Self-paced pre-recorded learning content on this topic.

• Human Resource Management And Organisational Strategy, Structure And Culture

  Self-paced pre-recorded learning content on this topic.

• Effective Monitoring Of Human Resource Management Activities

     

• People Development and Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Case Study - Answering the Phone (Training and Development)

  Downloadable material to advance your understanding of this module.

• Developing Human Resource Management, Recruitment and Selection

  Self-paced pre-recorded learning content on this topic.

• Case Study: Solution for Recruiting Hard-to-Fill Positions

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• Employee Retention Concepts, Tools and Strategies

  Self-paced pre-recorded learning content on this topic.

• Organisational Theory Underpinning Human Resource Management

  Self-paced pre-recorded learning content on this topic.

• Leadership Practices In An Organisational Context

  Self-paced pre-recorded learning content on this topic.

• Strategic Leadership And Organisational Development

  Self-paced pre-recorded learning content on this topic.

• Exploring Purpose Of Leadership And Evaluating Human Resource Strategy

  Self-paced pre-recorded learning content on this topic.

• Strategic Human Resource Management

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This module equips students with advanced knowledge of market analysis, branding, and customer-centric strategies. Learners explore digital transformation, global marketing trends, and competitive positioning. Emphasis is placed on value creation and marketing innovation. Real-world cases offer insight into consumer behavior and strategic marketing planning.

• Fundamental Concepts in Marketing

  Self-paced pre-recorded learning content on this topic.

• Understanding The Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding the Extended Marketing Mix

  Self-paced pre-recorded learning content on this topic.

• Understanding External and Internal Environment for designing a market plan

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

  Downloadable material to advance your understanding of this module.

• Marketing planning and strategy

  Self-paced pre-recorded learning content on this topic.

• Strategising for Marketing Operations

  Self-paced pre-recorded learning content on this topic.

• Marketing Function Interrelationships and Entrepreneurial Marketing

  Self-paced pre-recorded learning content on this topic.

• The Strategic Marketing Process

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - MasterCard Global Targeted Content Marketing

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• Strategic Positioning In the Business Environment

  Self-paced pre-recorded learning content on this topic.

• Segmenting And Targeting Strategies

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Branding

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Starbucks's Misunderstandings In Australia

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• Branding Decisions and Strategies

  Self-paced pre-recorded learning content on this topic.

• RESEARCH - Market entry strategies of passenger carmakers

  Downloadable material to advance your understanding of this module.

• Understanding Brand Identity Personality And Positioning

  Self-paced pre-recorded learning content on this topic.

• Concepts in Digital Branding

  Self-paced pre-recorded learning content on this topic.

• Strategic Marketing

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This module focuses on financial strategies that support long-term business growth and sustainability. Students explore capital structure, investment appraisal, risk management, and value creation. It integrates theory with practical tools for strategic financial decision-making. Global financial markets and ethical finance are also examined.

• Understanding cost system and its classification

   

• Concepts and Tools of Cost Accounting

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Activity based costing in Xu Ji Electric Co. Ltd

  Downloadable material to advance your understanding of this module.

• Understanding the Concept and Classification of Sources of Funds

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Global Fund Raising Strategies

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• Understanding The Financial Performance Analysis

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - Financial Analysis Reporting

  Downloadable material to advance your understanding of this module.

• Understanding the Financial Ratios and its Various Types

  Self-paced pre-recorded learning content on this topic.

• Understanding The Budgetary Concepts and Approaches

  Self-paced pre-recorded learning content on this topic.

• CASE STUDY - How Maritz Accomplished a 40% IT Budget Reduction

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• Understanding the Working Capital Management

  This lecture explore the cycle to convert your capital and generate profits. 

• Understanding the Investment Appraisal Techniques

  Self-paced pre-recorded learning content on this topic.

• Strategic Financial Management

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This module develops students’ skills in designing and conducting business research with academic rigor. It covers qualitative and quantitative methods, data analysis, and interpretation techniques. Students learn to formulate research questions aligned with real-world business challenges. The focus is on ethical, evidence-based inquiry that supports strategic decision-making.

• Research Philosophies and Principles

    

• VIDEO - Overview of the Research Onion

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• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO - How to write a Literature Review

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• Developing conceptual Framework

   

• PDF - How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF - How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• Advanced Business Research Methods

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This module explores strategies to enhance employee engagement and foster a learning culture. Key topics include motivation, knowledge sharing, performance feedback, and leadership influence. It examines how learning organizations adapt and thrive in changing environments. Students assess tools and practices that drive continuous improvement and innovation.

• Understanding Employee Engagement Concepts

  Self-paced pre-recorded learning content on this topic.

• Organisational Learning and Knowledge Management

  Self-paced pre-recorded learning content on this topic.

• Fundamentals of Organisational Knowledge

  Self-paced pre-recorded learning content on this topic.

• Engagement of Employees and Organizational Learning

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This module provides a comprehensive understanding of core business functions and managerial practices. It covers strategic planning, operations, marketing, HR, and finance integration. Students assess how internal and external environments influence business success. The focus is on effective resource management, innovation, and ethical practices.

• Understanding Entrepreneurship and Business Structure

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Functions 1

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Functions 2

  Self-paced pre-recorded learning content on this topic.

• Understanding Business Environment and Relationships

   

• Planning for and Operating a Business

   

• Business Management

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This module examines the structure and strategy of businesses operating across borders. Students analyze the challenges of international markets, cultural diversity, and global competition. Topics include global supply chains, international finance, and cross-cultural leadership. The module prepares students for roles in multinational and transnational organizations.

• Globalization and Economic Development

  Self-paced pre-recorded learning content on this topic.

• Nature of Multinational Enterprises & Their Role In Globalisation

  Self-paced pre-recorded learning content on this topic.

• Understanding International Business Systems

  Self-paced pre-recorded learning content on this topic.

• Business of Foreign Markets and Their Impact on Business Decisions

  Self-paced pre-recorded learning content on this topic.

• Understanding Economic Blocks and Consequences of this Development

  Self-paced pre-recorded learning content on this topic.

• Global Business Enterprises

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This module explores the relationship between leadership, individual behaviour, and organisational performance. Topics include leadership styles, team dynamics, motivation, communication, and culture. Students analyse behavioural patterns and their impact on productivity and change. The module equips students to lead ethically and influence positive organisational outcomes.

• A Review of Organizational Theories

   

• Leadership and Organizational Behaviour

  Self-paced pre-recorded learning content on this topic.

• Organizational Change, Behaviour & Culture

  Self-paced pre-recorded learning content on this topic.

• Organization System Thinking and Structure

  Self-paced pre-recorded learning content on this topic.

• Leadership and Organizational Behaviour

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The thesis is a capstone research project that allows students to investigate a complex business issue in depth. Students apply critical thinking, research skills, and theoretical frameworks to solve real-world challenges. The process includes proposal development, literature review, data collection, analysis, and reporting. It culminates in a scholarly, professionally presented dissertation aligned with strategic business objectives