msbm-article-when next you get no


Everybody likes to hear “YES”

Unfortunately, we often get to hear “NO”

It’s unpleasant to hear the word “no.”

Even when you’ve gotten rejected thousands of times (as any successful person has), it’s still discouraging.

When you hear the word “no” — when a proposal of yours gets rejected — it’s easy to think that there might be something wrong with the proposal. Or worse, you. So it’s helpful to remember that everyone has heard the word “no.”

Lots of investors passed on Facebook, Google, Twitter, et al, for example.

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Lots of publishers sniffed at  “ Harry Potter and the Philosopher’s Stone” (the U.K. title of the original book before one brave U.S. publisher finally bought it).  And at least one record company, it seems, rejected the early recordings of an unknown teenage Dublin band called “U2.”

U2, needless to say, is one of the most successful bands in history. And the record label that said “no?” They’re almost certainly toast.




So have a look at the body of U2 rejection letter which read:  “Thank you for submitting your tape of ‘U2’ to RSO. We have listened with careful consideration, but feel it is not suitable for us at present” every time you get rejected. Use the feedback to improve your proposal, presentation or approach, perhaps. But don’t doubt yourself or stop moving forward just because you heard the word “no.”

Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.

William Ellery Channing