MA, Marketing & Innovation

Students will be awarded Dual Qualification

Credits: 120 Credits

Awards: ATHE / NCC / OTHM

Credits: 60 Credits

Mode of Teaching:  Classroom or Online

Awards: UK Partner Universities

This Level 7 Diploma in Strategic Management and Leadership (QCF) leading to an MBA is designed to fit around work and personal commitments. World class teaching is delivered in Modular format workshops, with online activity to enrich the learning experience. MSBM has perfected the act of delivering practical management education. Our practice-based approach focuses on addressing real-world business problems.

we don’t just give you the theory; we ensure you learn how to apply it in your working life immediately, with live case studies, interactive workshops, business simulations and 100% project based.

The Level 7 Diploma in Strategic Management and Leadership (QCF) is an 8 module (120 credit) course, with 72 guided learning hours. All modules have an additional 30-50 learning hour of optional materials which includes recommended exercises, reading and internet resources.

On completion of the Postgraduate Diploma in Strategic Management, learners will have the skills to execute a professional managerial role in marketing, accounting, business consultancy and more! Students who wish to study further also have the option to fast track onto an MBA top up in Business and Management.

Modules

Semester 1

Advanced Business Research Methods (15 Credits)

Objective

To carry out various types of academically based management research through the design of a

research proposal. This involves the development of a critical understanding of the philosophical,

practical and ethical concepts of research within the context of the business environment.

 

Professional Development and Communication Skills (15 Credits)

Objective

This unit provides learners with the methods and techniques for assessing the development of their own

skills using continuous professional development in order to support their personal and professional

goals. This also helps to develop professional skills including communication, academic writing,

presentation, leadership, use of information technology, preparing curriculum vitae and continuous

professional development.

 

Strategic Change Management (15 Credits)

Objective

This unit provides the learners with knowledge and understanding provide learners with an

understanding of classic and contemporary theories change management and their applicability to

contemporary organisations in the globalised world, with the identification and use of change models

personal characteristics of change agent or leadership skills, and their evaluation and development,

to meet current and future change management roles. The unit then considers the need for

organisational change and the ways in which it can be managed to support organisational strategy.

 

Strategic Marketing (15 Credits)

Objective

The unit will help learners to develop a critical understanding of concepts, methods and technical

aspects of strategic marketing, the challenges associated with marketing in today’s business

environment. A strategic marketing strategy combines product development, promotion, distribution,

pricing, relationship management and other elements of marketing. It identifies an organisation’s

strategic marketing goals, and explains how they will be achieved, ideally within a designated

timeframe.

 

Semester 2

Strategic Human Resource Management & Organisational Behaviour (15 Credits)

Objective

The learner will understand of how the effective strategic management of human resources supports

the achievement of organisational purposes in different organisational contexts. The unit seeks to

analyse and evaluate the contribution of strategic human resource management to competitive

advantage and organisational.

 

Strategic Financial Management (15 Credits)

Objective

This unit provides the learner with the skills for applying financial principles relevant to management in an

organisational context. The unit aims to analyse with concepts, principles, analytical techniques and

theories/models of management accounting; to make learners able to learn, evaluate and apply

existing strategic financial and managerial accounting.

 

Enterprise and Entrepreneurship (15 Credits)

Objective

This unit aims to outline the basics of business processes and strategies related to enterprise and

entrepreneurship; to develop knowledge in enterprise and entrepreneurship in global contexts. Also,

the unit helps to develop learners’ awareness, academic soundness and practical skills surrounding

the process of entrepreneurship and enterprise.

 

Strategic Management (15 Credits)

Course Overview

To examine the principles of strategy and change management and provide learners with a critical

understanding and ability to use various models of the strategy and change management process and

the analysis of internal external environmental and resource variables.

There are two key modules within this programme syllabus. The student must complete a coursework assignment and business research project to successfully complete the programme.

Research Methods for Business and Management  (15 credits)

Postgraduate Major Project (45 credits)

MSBM is fully accredited by ATHE, NCC and OTHM in all branches to offer Level 4,5, 6 and 7. The modules are written against prescribed learning outcomes defined by ATHE, who are regulated by Ofqual, the Government appointed regulator. MSBM is not a degree-awarding body.

The MBA certificate is issued by ATHE, NCC and OTHM partner Universities.

See list of all Universities Here

OTHM Website (http://othm.org.uk/Page/UniversityProgression)

ATHE Website (https://athe.co.uk/progression-routes/)

Please get in touch with us to see if you are eligible for this course. Our advisors are here to help you choose the best educational pathway for your career development.

Speak to our recruitment Team

MSBM workshops are usually on weekend, depending on the centre you are studying with. These workshops are very interactive, with discussion groups, interactive activities and presentations. Further, students will have lots of opportunities to interact with fellow students to discuss and learn from their study experiences as well.

Workshop held at various MSBM centres, please contact your local centre to know when workshops are taking place.

Click here to find out more.

For students that require visas to visit the UK, please check the UK visa and immigration website for suitable short terms visas. Further details can be found at https://www.gov.uk/study-visit-visa/overview